9月手機銷售Top 20! 這些手機賣超多! - 手機討論

By Iris
at 2021-10-20T12:58
at 2021-10-20T12:58
Table of Contents
原文連結:https://www.sogi.com.tw/articles/jyes/6256904
原文標題:
9月手機銷售Top 20! 這些手機賣超多!
原文來源(媒體/作者):
手機王
原文內容:
蘋果旋風再度席捲台灣,iPhone 13新機上市便奪回「銷售量、銷售額、熱銷單機」三冠王,
再度成為熱銷第一大品牌。根據市調機
構GFK最新公布全台實體通路調查的數據,台灣2021年9月手機市場整體銷售量為45.5萬部,
較上月增加7.5萬部,總銷售額更一口氣躍升近四成;傑昇通信表示,大環境疫情趨穩,生活
日漸回復正軌,主要也是因本月iPhone 13系列新機上市開賣,加上振興券政策加持的購機補
助,總算讓整體手機市場回到今年農曆年前的銷售水準。
https://i.imgur.com/vv8QRnc.jpg

2021年9月台灣手機市場銷售排行出爐,全台最大通訊連鎖門市─傑昇通信分析,本月適逢蘋
果iPhone 13系列在台上市,手機銷售榜單多款iPhone 13系列攻城掠地,蘋果以7款機種上榜
,顯見新手機即使沒開出新規格,面對全球市場上仍有近4.2億支舊iPhone等待換機,不容小
覷iPhone每次上新機的後續商機;安卓陣營依然由三星擔任扛霸子,同樣也是7款機型進榜,
且以摺疊新機Galaxy Z Flip3出奇制勝,重回安卓最賣旗艦款式地位,雙雙成為本月大贏家
蘋果每年iPhone新機開賣的重頭戲,往往影響上市該月的台灣手機銷售狀況,今年也不例外
。iPhone 12系列是在去年10/23在台上市,今年iPhone 13來的早,9/15便全球發表;不過由
於9/24才正式開賣,即便只有短短數日,iPhone 13也有多個容量款式登上Top 20榜單。其中
以iPhone 13 Pro 256GB最受果粉青睞,一進榜就空降冠軍,擠下霸榜近一年的iPhone 12 1
28GB,而iPhone 11早已不見蹤影,果然只有蘋果才能超越蘋果。
https://i.imgur.com/EiobFhB.jpg

在台灣熱銷前20款手機之中,三星與蘋果同樣擁有7款,蘋果以新機iPhone 13系列居多,三
星則以Galaxy A系列為主,由A32 5G(6GB/128GB)蟬連全台安卓手機最熱銷的款式,其中以
本月剛上市的折疊新機Galaxy Z Flip3 5G重返安卓陣營賣最好的旗艦機種。傑昇通信指出,
三星今年新機強調親民價格,發表後鋪天蓋地的行銷資源投入,加上電信商補貼,Galaxy Z
Flip3達成擠進前十大熱銷機種的目標。
而本月榜單中除了iPhone 13系列及三星摺疊機Galaxy Z Flip3外,還有新面孔Galaxy A52S
,除了處理器升級為高通S778,還提供「漾綠豆豆」新色,同樣承襲A52的IP67防水防塵、6
,400萬畫素OIS光學防手震相機、120Hz螢幕更新率等主打特色。傑昇通信觀察,三星看好5G
換機動能,這款升級版的5G手機是在9月初上市,雖未擠進銷售榜前十名,但發售的兩個容量
8GB/256GB及6GB/128GB分別排名為第11名與第15名,成績亮眼!
另外,傑昇通信進一步指出,OPPO Reno6銷售狀況像倒吃甘蔗一樣漸入佳境,並未像OPPO A
74或A54、SONY Xperia 10 III、realme C21及vivo Y20受到蘋果及三星新機大軍壓境的影響
,而名次紛紛下滑,反而仍然維持排行榜第8名的好成績,且硬體規格提升、售價卻沒大幅增
加,反而有利市場銷售,因此透過電信業者及實體通路的推波助瀾,也是OPPO Reno6銷售量
穩定的一大因素。
心得/評論:
雖然蘋果佔前幾名也是不意外啦,安卓的第一名是排第七的A32,這我還真沒聽過就是了
所以A32能代表安卓陣營參加2021手機大賽嗎?
--
Tags:
手機
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