Apple Shares Fall After IPhone Sales M - iOS

https://www.bloomberg.com/news/articles/2020-10-29/apple-results-beat-wall-street-estimates-china-sales-drop-29?srnd=premium-asia

我原本以為是翻譯的問題

但實際上，原文的時間線就是這麼亂，一下「當月」、一下「當年度」

-以下我流翻譯，不爽自己吃生肉的分隔線-

Apple Shares Fall After IPhone Sales Miss, China Drops 29%
By Mark Gurman

iPhone銷量不如預期，尤其是中國下跌29%，導致Apple股價下跌

IPhone revenue down 21%, but Mac, iPad, Services sales jump

No forecast; CEO says iPhone 12 response tremendously positive

iPhone（因為新機延長）銷量下滑，取而代之的是Mac與iPad創新高

沒有預設目標，CEO表示iPhone12獲得廣大迴響


Apple Inc. shares fell 4% after the company reported iPhone sales that missed Wall Street estimates and said revenue in China slumped.


The company gave no forecast for the key holiday quarter, disappointing some analysts who were hoping for guidance. However, Chief Executive Officer Tim Cook said the new iPhone 12 line has been well received. Sales of Macs and Services also reached all-time highs in the fiscal fourth quarter.

稍早之前Apple公佈了本年度的iPhone銷量不如預期，再加上並沒有如往年的公布聖誕節的銷售目標，導致投資人失去信心。造成當日apple股價下跌4%
（譯者1. 因為延後銷售導致沒辦法如過往在聖誕節給出新機成績單。
譯者2.4%跌幅一部分是因為今年已經異常漲太多了）

The Cupertino, California-based technology giant on Thursday said sales in the three months ending Sept. 26 came in at $64.7 billion. That beat analysts’ estimates of $63.5 billion, according to data compiled by Bloomberg. Earnings were 73 cents a share, also topping Wall Street expectations.




雖然今年大家都很慘，但Apple的營收64.7還是小幅超過華爾街分析師預估的63.5。而每股的收益也優於預期

Sales of the iPhone fell 21% on anticipation of the new models, which arrived later than usual this year. Cook said the response to the 5G iPhone lineup and other new devices has been “tremendously positive.”

因為對新機的期待，iPhone本月的銷量下滑了21% （這邊寫的超級黑人問號，整年iphone的銷量跟去年比掉了40%，跟預估比少了8% 我找很久才發現是指本月跟上個月比 資料來自Keybanc的「預估」銷量）

In Greater China, one of the company’s most important regions, revenue fell 29% to $7.9 billion, the lowest since 2014. Products beyond the iPhone grew double digits in China, Luca Maestri, Apple’s chief financial officer, said in an interview with Bloomberg Television. He expects the iPhone 12 Pro Max with its larger screen to do “incredibly well” in the region and that the company is confident about growing there in the December quarter.


財務官表示，到9月份財報顯示，大東亞中華區銷量掉了79E,佔了29% 是2014以來最低消售

預估是因為5G iPhone延遲上市造成的

（因為去年這時候iPhone11系列已經賣一個月，大家也知道是賣最瘋的一個月份，僅次於聖誕節）

也預期新iPhone會受到追捧

並認為iPhonePM會受到大中華地區的追捧


Apple shares declined 4% to $110.68 in extended trading, after closing at $115.32 in New York. The stock has surged 57% this year and expectations were high ahead of Thursday’s results.


Apple capped off a fiscal year defined by innovation in the face of adversity with a September quarter record, led by all-time records for Mac and Services,” Cook said.

雖然截稿的時候apple股價掉了4%

但考量今年漲了最多57% ，再加上收益遠高預期 ，這只是正常的迴盪（其實今天早上就漲回去了）

Cook對於今年可以打造Mac相關的歷史單月銷售金額感到興奮


The world’s largest technology company didn’t provide guidance again due to the ongoing impact of Covid-19, with Maestri citing the uncertainty from rising cases in the U.S. and Europe. The holiday quarter is usually Apple’s most important. This year, it includes the release of the iPhone 12 lineup, a new iPad Air, a cheaper HomePod and Macs with Apple’s own processors.

因為武肺影響，這間全球最大的公司沒有再給出領先全球的新技術（誰可以跟我講一下provide guidance在這邊怎麼表示比較好），假期通常是Apple最重要的月份 。今年他們發表新iPhone、iPad Air 、更便宜的Homepad還有搭載自家晶片的新MAC


On a conference call with analysts, Apple said the iPhone, other major hardware and services will generate double-digit growth in the current quarter.
Maestri is optimistic about the iPhone’s performance, saying that the new line has the “tailwind of 5G, which is a once-in-a-decade opportunity.”
Cook added that Apple is entering 5G at the right time, with carriers improving and expanding their networks on a weekly basis. He also said 5G networks are “fairly advanced” in China, which could help sales during the current period.

這邊就是各種吹

認為中國有全世界最廣的5G服務，應該可以強烈的促進搭載5G頻寬的iPhone銷售


翻完了 原文真的有點亂...

所以我流的部分比想像中多

感覺比較像股價分析文，裡面數據各種湊 。比較像KeyBanc的


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