今天在Businessweek上看到一篇文章
主要在說作者認為Apple有5個產品(其實是軟體)該結束了
覺得有點意思
簡單翻譯跟大家分享一下
原文網址 http://ppt.cc/gn_V
前面二段主要在說雖然Apple做出了些很好的產品
但相較之下 有些就不是很出色了
應該學Jack Welch一樣 把一些不賺錢的產品處份掉
再來就提到了5項"產品"
1.Safari. It’s a perfectly fine Web browser, but it’s not essential.
Many people use Chrome, Firefox, and Internet Explorer already—
Safari has never cracked 10 percent of browsers in use.
Chrome’s now even availableas a free app for the iPhone
(it’s really quite good—you should check it out).
With few compelling reasons why anyone should use Safari,
there are few convincing reasons why Apple should continue
to spend time and money on it.
1.Safari. 這是一個相當好的網路瀏灠器，但是卻不是必須的。
許多人使用Chrome, Firefox 跟IE。Safari從未獲得10%的市占率：
Chrome現在甚至可以免費在iPhone上使用(真的很好用，你一定要用用看)。
除了一些不得不的理由，怎麼會還有人想要用Safari呢?
沒什麼理由要Apple持續花時間砸錢在Safari上。
2.Game Center. I’m sorry, but what is this? I just know it as the annoying
thing that pops up before I want to playAngry Birds. Apple’s toe-dipping
strategy in regard to social networks has never been terribly illustrious—
remember Ping, Apple’s social music feature? Didn’t think so.
The iPhone and iPod touch are great gaming devices; there’s no reason
to muck up the experience with some riverboat-casino-looking app
that’s just getting in the way.
2.Game Center. 拍寫喔，這到底是啥東西?
我只知道它是在我要玩Angry Birds時跳出的一個煩人通知。
Apple想在社群網絡上試試水溫，但從來沒引起什麼火花；
還記得Ping嗎？Apple的音樂網路社群，但從來起過作用。
iPhone 與 iPod touch已經是非常好的遊戲設備，
實在是沒理道用一個看起來像賭船的app讓遊戲體驗變糟。
3. Pages. This is Apple’s word processing application,
but it’s the third player in a two-player contest. For most people,
there’s Microsoft Word, and there’sGoogle Docs. One’s bloated and powerful,
the other’s limited but streamlined. Nobody needs another word processing
program. Apple likes to talk about how great Pages is for interesting layouts,
but really—how many family newsletters have you made recently?
3.Pages. 這是Apple的文字處理軟體，但是它根本不在競爭行列中。
對大部份的人來說，有MS word跟Google Docs就夠了。前者廣泛使用且強大，
後者雖然功能有限但卻精簡實用，所以沒有人需要其他的文字處理軟體的。
Apple總喜歡強調Pages的版型與排版功能是如何的有趣，但是說實在的，
你最近到底做了多少的家庭刊物？
4.Numbers. Another Apple version of software that doesn’t need to be.
Numbers is Apple’s challenge to Microsoft’s Excel, but for better or worse,
Excel is the standard here. Maybe even Apple’s aware of this—the most recent
version of Numbers (and Pages, for that matter) came out in 2009—
that’s three years ago, an eternity for software.
4.Numbers. 另一個不需要存在的Apple軟體就是Numbers。
Numbers是Apple挑戰MS Excel的軟體，但是，不管它是比較好或差，
Excel就是業界的標準。也許Apple已經查覺到了，最近一次更新Numbers (跟Pages)
是在2009年，已經是3年前，對一個軟體來說那真是夠久的了。
5.Mission Control/Launchpad/Dashboard. Apple keeps pushing these different
“views” of your desktop. Most people know them as the weird screens that
pop up when you accidentally move your cursor into a corner of the screen
and then have to figure out how to get back to what you were working on.
And really? There have to be three different apps for all this?
5.Mission Control/Launchpad/Dashboard. Apple持續的推出不同的桌面呈現方式。
大部份的人都知道當你不小心把你的滑鼠指標移到螢幕角落，
然後這些怪異的螢幕程式就會跳出來，再來你必須要想辦法試著回到你原本的工作。
認真的嗎？需要有三個不同的apps才能處理這些事嗎？
So there are five things that Apple could probably shut down and no one
would really notice. And they shouldn’t do it just to be more efficient:
Every hour that Apple employees spend on these products is an hour they
could spend on something that really deserves their attention. I even have
a suggestion: iTunes. What started as a simple computer jukebox program
has ballooned to now handle movies, TV shows, apps, syncing, account
management … it’s gotten so bloated that it’s starting to look like a
Microsoft product. Fix that, and you can make all the weird spreadsheet
programs you want.
所以至少這五項產品Apple需要考慮結束它而且搞不好根本就沒人會在意。
而Apple真的應該為了更有效率而結束這些事，Apple的員工應該花時間在
他們真正應該做的事上。我建議是iTunes。iTunes開始只是個音樂播放器，
但現在已經集電影、影集、apps、同步與帳戶管理於一身的軟體；
iTunes現在已經癡肥的像微軟的產品一樣了。
先把iTunes弄好，再來去做那些你想做的奇怪案子。
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作者的用詞其實滿極端的
感覺上...他只是不爽iTunes變慢而已
不過iWork確實有點久了....
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