HTC 將重返韓國市場?招募銷售人才瞄準中低階 5G 市場 - 手機討論

By Lily
at 2021-09-08T15:06
at 2021-09-08T15:06
Table of Contents
1.原文連結:連結過長者請使用短網址。
https://www.eprice.com.tw/mobile/talk/4542/5672341/1/
2.原文標題:標題須完整寫出(否則依板規刪除並水桶)。
HTC 將重返韓國市場?招募銷售人才瞄準中低階 5G 市場
3.原文來源(媒體/作者):例:蘋果日報/王大明(若無署名作者則不須)
4.原文內容:請刊登完整全文(否則依板規刪除並水桶)。
當年 HTC 春秋鼎盛,曾經大舉進入韓國市場,雖然黯然退出,不過事過十年後的今天,
HTC 似乎有意再戰韓國市場,並已在當地招兵買馬,企圖想以中低階的 5G 手機,再次切
入這個外國品牌難以攻下的市場。
韓國媒體 ET News 報導,HTC 以及 Motorola 都在韓國招募本土的商業開發以及業務人
員,看中 5G 轉換期對中低價位 5G 手機的需求,並且憑藉長期累積的品牌形象,打算以
此機會重新回到韓國市場;Motorola 在 2000 年代也曾進入韓國市場,與 HTC 先後退出
。
韓國手機市場一直是外國品牌難以攻克區域,本土品牌市占率曾經一度超過九成,直到
iPhone 才打破這個局面,LG 今年四月退出手機市場時,iPhone 市占率大約 21%,三星
與 LG 則分別為 65% 以及 13%,在韓國主要的電信商商城,版面幾乎被三星與 iPhone
佔領,只有販售零星的中國與日本手機,HTC 有可能會透過 Vive 的通路關係販賣手機,
不過成功的關鍵仍在與電信商的合作。
5.心得/評論:內容須超過繁體中文30字(不含標點符號)。
嗯?
TC重回市場是想用中低階來跟三星互打?
而且還是韓國市場?
真心覺得TC內部的行銷部門
有很大問題啊XD
連在台灣都快消失了
哪來的自信可以打入韓國?
--
我們的世界很大很大
他們的世界只有我們
--
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