HTC專賣店吹熄燈號?全台關到只剩台南兩 - 手機討論

By Kyle
at 2021-02-24T00:07
at 2021-02-24T00:07
Table of Contents
1.原文連結: https://www.sogi.com.tw/articles/htc_store/6255980
2.原文標題:HTC專賣店吹熄燈號?全台關到只剩台南兩間店
3.原文來源(媒體/作者):手機王 張里歐 Leo
4.原文內容:
手機產業出現「閉店潮」,除了華為收掉多間品牌店外,曾經風光一時的 HTC,旗下專賣
店也吹起熄燈號,全台多間專賣店僅剩台南兩間,原本是 HTC 台北指標服務據點的台北
三創、台北八德大型專賣店在關閉後,消費者現在只能到經銷商專櫃體驗產品。對此,
HTC 表示,因應大環境需求,目前著重拓展 HTC 專櫃門市據點,希望讓不同縣市的民眾
都可體驗到 HTC 的產品。
HTC 在 2014 年全盛時期啟動全新型態 HTC 專賣店與「HTC 專賣店 VIP 尊爵服務」,除
了大舉展店也強化產品體驗與維修服務,曾在北、中、南設立大型專賣店,甚至推出過快
速維修服務,當年還配合 Butterfly 2 蝴蝶機上市,邀請產品大使、日本超人氣女子偶
像團體「乃木坂 46」專程來台宣傳,活動盛況空前,也讓 HTC 台北八德大型專賣店一度
擠爆,而這間具有代表性、也是台北最後一間的 HTC 專賣店已在日前結束營業。
如今包括台北三創、台北八德等相當具有指標性的 HTC 專賣店先後關閉,現在全台只剩
下台南金華大型專賣店、台南中山南門市兩個專賣店據點,除了消費者很難一口氣體驗到
HTC 全系列產品外,維修服務據點等同縮減。
另外,專賣店關閉勢必也影響原有取得「HTC 專賣店 VIP 尊爵服務」資格的消費者,因
為能夠適用的通路大幅減少。不過,HTC 方面強調,專賣店 VIP 尊爵服務不受影響,原
有的六大服務除了 HTC 專賣店,部分服務在 HTC 專櫃門市也能適用。
HTC 專賣店接連收掉,不外乎是與經銷商合約到期未再續約有關,但更主要的原因是
HTC 產品數量縮減,再加上在競爭激烈的手機市場產品競爭力早已不如以往,因此通路
策略上勢必要做出調整。
從目前的態勢來看,HTC 專賣店吹熄燈號是遲早的事,但收掉專賣店不代表就是退出手機
市場,只要 HTC 產品持續推出,HTC 仍然能以網路商店做為發展重點,至於實體通路可
持續與電信業者合作,並在經銷商門市設立專櫃,維持提供產品體驗的管道。
5.心得/評論:
不知道台南這兩間店的租約什麼時候到期?
早點收掉也好,可以節省不少成本。
--
2.原文標題:HTC專賣店吹熄燈號?全台關到只剩台南兩間店
3.原文來源(媒體/作者):手機王 張里歐 Leo
4.原文內容:
手機產業出現「閉店潮」,除了華為收掉多間品牌店外,曾經風光一時的 HTC,旗下專賣
店也吹起熄燈號,全台多間專賣店僅剩台南兩間,原本是 HTC 台北指標服務據點的台北
三創、台北八德大型專賣店在關閉後,消費者現在只能到經銷商專櫃體驗產品。對此,
HTC 表示,因應大環境需求,目前著重拓展 HTC 專櫃門市據點,希望讓不同縣市的民眾
都可體驗到 HTC 的產品。
HTC 在 2014 年全盛時期啟動全新型態 HTC 專賣店與「HTC 專賣店 VIP 尊爵服務」,除
了大舉展店也強化產品體驗與維修服務,曾在北、中、南設立大型專賣店,甚至推出過快
速維修服務,當年還配合 Butterfly 2 蝴蝶機上市,邀請產品大使、日本超人氣女子偶
像團體「乃木坂 46」專程來台宣傳,活動盛況空前,也讓 HTC 台北八德大型專賣店一度
擠爆,而這間具有代表性、也是台北最後一間的 HTC 專賣店已在日前結束營業。
如今包括台北三創、台北八德等相當具有指標性的 HTC 專賣店先後關閉,現在全台只剩
下台南金華大型專賣店、台南中山南門市兩個專賣店據點,除了消費者很難一口氣體驗到
HTC 全系列產品外,維修服務據點等同縮減。
另外,專賣店關閉勢必也影響原有取得「HTC 專賣店 VIP 尊爵服務」資格的消費者,因
為能夠適用的通路大幅減少。不過,HTC 方面強調,專賣店 VIP 尊爵服務不受影響,原
有的六大服務除了 HTC 專賣店,部分服務在 HTC 專櫃門市也能適用。
HTC 專賣店接連收掉,不外乎是與經銷商合約到期未再續約有關,但更主要的原因是
HTC 產品數量縮減,再加上在競爭激烈的手機市場產品競爭力早已不如以往,因此通路
策略上勢必要做出調整。
從目前的態勢來看,HTC 專賣店吹熄燈號是遲早的事,但收掉專賣店不代表就是退出手機
市場,只要 HTC 產品持續推出,HTC 仍然能以網路商店做為發展重點,至於實體通路可
持續與電信業者合作,並在經銷商門市設立專櫃,維持提供產品體驗的管道。
5.心得/評論:
不知道台南這兩間店的租約什麼時候到期?
早點收掉也好,可以節省不少成本。
--
Tags:
手機
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