iphone XS max製造成本$443美元 - 手機討論

https://9to5mac.com/2018/09/25/iphone-xs-max-cost-to-make/

iPhone XS Max costs Apple $443 to make as it cuts ‘some’ 3D Touch parts,
report says

Following a report yesterday breaking down storage costs for the iPhone XS,
TechInsights has today published its look at pricing for other parts within
Apple’s new 6.5-inch iPhone XS Max. As noted by Reuters, the single most
expensive part in the device is still the OLED display.



According to the TechInsights data, the iPhone XS Max with 256GB costs Apple
$443 in parts and assembly, which compares to the 64GB iPhone X from last
year at $395.44.

今年的256GB iphone XS Max製造成本約$443美元，售價$1249
去年64GB的iPhone X 製造成本約$395.44美元，售價$999

心得：
不得不說iPhone的製造成本一年比一年還要貴

以前iPhone 賣$650的年代
一台iphone的製造成本大概是$230~$280

而從這樣也可以看出蘋果的定價模式：成本為售價的4成
也就是蘋果總是要求6成以上的毛利

這次iPhone XS max因為砍了一些3D touch零件的成本
製造成本僅比上一代的X多了一些
卻可以多賣不少錢
真的是可喜可賀～

而且賣一台iPhone Xs max的獲利大概可以抵以前3台iPhone
所以其實有沒有大賣也無所謂就是了



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