iPhone第一季度印度銷量暴跌42% - 手機討論
By Carolina Franco
at 2019-07-08T14:12
at 2019-07-08T14:12
Table of Contents
新聞類別須附上30字心得，否則按板規處理
1.原文連結：
https://news.sina.com.tw/article/20190707/31880282.html
2.原文內容：
印度市場對於iPhone來說一直較為艱難，包括複雜的監管、過高的關稅、iPhone本身定價
過高，都讓普通印度消費者對iPhone難以親近。
據外媒報導，Counterpoint Research數據顯示，今年第一季度，iPhone在印度銷量
暴跌42%，僅賣出約22萬部。第二季度伊始，受益於促銷和打折，iPhone銷量有所反彈，
但最後到季度末又再次轉跌。
目前，印度是僅次於中國的全球第二大智能手機市場，儘管蘋果長期以來一直努力擴
大在印度的影響力。但是，預計蘋果2019年在印度的銷量將達到多年來的最低水平。
Counterpoint Research預計，蘋果iPhone今年在印度的總銷量預計在150-160萬部，
較去年下滑10-17%。這也是蘋果近四五年以來，在印度最差的業績表現。
值得一提的是，最新消息披露，蘋果公司第二季度賠付了三星公司8000億韓元（約合
6.83億美元）的懲罰金，原因是iPhone銷量低於預期，按照雙方協議，蘋果需要支付三星
賠償金。
心得:
這個全球前兩大市場 iPhone銷量都跌很大 川普也不得不押寶另一邊了
窮人國買不起，還是我們台灣人有錢
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