Sony10~12月出貨130萬台手機 歷年同期最低 - 手機討論
By Damian
at 2020-02-04T18:08
at 2020-02-04T18:08
Table of Contents
https://www.sony.net/SonyInfo/IR/library/presen/er/pdf/19q3_supplement.pdf
在經過了銷售熱季的10~12月後 Sony公布了銷售成績 只有賣了130萬台手機
https://i.imgur.com/tx6gSk6.png
如果把這十年的10~12月都攤出來看
https://i.imgur.com/sDOcyuE.png
這又是繼去年後又再一次的十年同期新低了
看起來這個頹勢大概是不會減緩
用Sony的預估來看
今年的1~3月大概只會賣到70萬台吧
(又會是十年的同期1~3月新低?)
跟2014年的時候比,那時候Sony一季可以賣到1190萬台,
現在只剩130萬台,而且紀錄還不斷探新低,
看起來每年都有相當比例就是買過了就不會再買
從巔峰時期計算,差不多有90%的使用者都變成我發誓了.
到底是甚麼嚴重的負面使用體驗會讓用戶變成我發誓呢?
一般來說常見的有維修體驗不好?
或者是使用起來的體驗不好(容易有異常狀況? 拍照不理想? 續航不行之類的)
而且每年都固定的不斷流失用戶,代表有持續性的問題?
--
在經過了銷售熱季的10~12月後 Sony公布了銷售成績 只有賣了130萬台手機
https://i.imgur.com/tx6gSk6.png

如果把這十年的10~12月都攤出來看
https://i.imgur.com/sDOcyuE.png

這又是繼去年後又再一次的十年同期新低了
看起來這個頹勢大概是不會減緩
用Sony的預估來看
今年的1~3月大概只會賣到70萬台吧
(又會是十年的同期1~3月新低?)
跟2014年的時候比,那時候Sony一季可以賣到1190萬台,
現在只剩130萬台,而且紀錄還不斷探新低,
看起來每年都有相當比例就是買過了就不會再買
從巔峰時期計算,差不多有90%的使用者都變成我發誓了.
到底是甚麼嚴重的負面使用體驗會讓用戶變成我發誓呢?
一般來說常見的有維修體驗不好?
或者是使用起來的體驗不好(容易有異常狀況? 拍照不理想? 續航不行之類的)
而且每年都固定的不斷流失用戶,代表有持續性的問題?
--
Tags:
手機
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