三星成為手機行業最熱廠商的秘訣是廣告轟 - Android
By Agnes
at 2013-01-09T14:09
at 2013-01-09T14:09
Table of Contents
引文報導
http://www.cnbeta.com/articles/221414.htm
原文出處
http://ppt.cc/ossq
三星成為手機行業最熱廠商的秘訣是廣告轟炸
Business Insider認為，三星最近受到很大關注，有評論認為其有望成為和谷歌、蘋果等齊名的企業，影響科技行業走向。這應該得益於近年來三星持續不斷的廣告轟炸。下圖表現了各廠商廣告拋放的金額對比，最下面的三星一柱擎天。
http://picmoe.net/d.php?id=1357711606920
這種策略目前為止是成功的，但三星面臨很多挑戰，比如沒有自己的作業系統生態圈。很有可能在人們熱情褪去後，三星在智能機領域像昔日的HTC一樣，由風光陷入衰退。
http://picmoe.net/d.php?id=1357711629938
來源︰Business Insider
雖然營收創高
但營業利益只有15％多 遠不及蘋果30％多
有很多錢都花在廣告上...
我很多次午休
腦中都會莫名跑出 galaxy note2的那個CM及歌曲 ＝ ＝
真可怕....
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