三星是不是放棄4000~6000這區塊 - 手機討論
By Poppy
at 2019-12-02T09:41
at 2019-12-02T09:41
Table of Contents
這個區間的手機非常難做
本身利潤空間就不高了
想要做好就代表利潤會被壓到很低
而且還會影響到品牌溢價的問題
(中低階做太好用那幹嘛還要買旗艦)
反之想要維持一定的利潤規格就不會很好
導致使用體驗不佳連帶影響到品牌的形象
但這市場的潛在客戶量又不能不忽視
尤其是以前的中國跟印度這種潛在市場
所以小米很早就弄出了紅米目的就是想區隔開來
這樣小米才能慢慢往高階品牌的價格去賣
oppo的realme.華為的榮耀也是為了這樣而生的
----
Sent from BePTT on my ASUS_Z01GD
--
本身利潤空間就不高了
想要做好就代表利潤會被壓到很低
而且還會影響到品牌溢價的問題
(中低階做太好用那幹嘛還要買旗艦)
反之想要維持一定的利潤規格就不會很好
導致使用體驗不佳連帶影響到品牌的形象
但這市場的潛在客戶量又不能不忽視
尤其是以前的中國跟印度這種潛在市場
所以小米很早就弄出了紅米目的就是想區隔開來
這樣小米才能慢慢往高階品牌的價格去賣
oppo的realme.華為的榮耀也是為了這樣而生的
----
Sent from BePTT on my ASUS_Z01GD
--
Tags:
手機
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at 2019-12-06T02:48
at 2019-12-06T02:48
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