台灣很難達到中國行動支付方便的程度嗎 - 手機討論

By Catherine
at 2016-09-10T00:36
at 2016-09-10T00:36
Table of Contents
※ 引述《bulcas (神火)》之銘言:
: 推 Radiomir : 台灣到處都是提款機,是不太需要,當然有行動支付更好 09/09 19:55
: 推 jin062900 : 對岸會盛行 你沒有考慮到它們領錢有多麻煩 台灣到處 09/09 19:56
: → jin062900 : 可以領錢 需求本來就不大 悠遊卡超商開放多久了 還 09/09 19:56
: → jin062900 : 是一堆人用現金付款啊 09/09 19:56
: 台灣人習慣使用現金付款的原因,到底是因為以下哪一個原因 ?
: 1. 台灣人喜歡現金付款
: 2. 至今仍必須以現金付款為主要方式
我請教過一個專跑金融線的朋友,
為什麼台灣行動支付這麼難推
根據他的說法,
最主要的原因
第一
台灣的金融業發展得太快太早,
在網路還沒那麼盛行又方便的時候
中國信託就搭上數量最多的便利超商小七合作
需要現金的時候,小七裡面就有提款機,
這種便利性直接改變消費者的習慣,
當然其他家的銀行跟超商就會跟上照辦。
在台灣,超商密度是全球第一
服務項目也是全球第一,
很多費用都是直接可以在超商繳的,
沒現金旁邊直接提款多方便,
吃飯購物,店家若不能刷信用卡,
現金不夠去找超商就有提款機啦。
第二
台灣信用卡又是甚麼時候開始平民化?
在八九0年代,能有一張金卡就很屌了,白金卡更是不得了,
但大約也是在2000年之後,各家銀行狂推信用卡,
當年大學生憑學生證可以不看收入辦卡,才衍生後來的卡債風暴,
那時間點剛好就是所謂網路泡沫化時代,
那時候NOKIA的3310還是神機,
雖然已經有手機可以上網,卻是慢到不行的WAP,
國內慢慢出現各種網路服務,包括購物,
剛出現的網購就和信用卡結合,
這些發展都比行動支付早了十幾年。
第三
現在台灣推行動支付的業者
雖然有不務正業的遊戲廠商在搞
但主力仍然是那些銀行
那些銀行搞的行動支付
繞了一圈還是跟民眾的信用卡與存款帳戶綁在一起
跟中國行動支付的概念有落差
把前兩點反過來想就知道中國為什麼會成功
人多地廣,提款機相對太少
偽鈔偽幣問題又比台灣嚴重
再加上連銀行都會出現假的
中國人民對當地銀行的信任與依賴度不像台灣這麼深
--
所以
如果台灣原本的方式就很方便了,
台灣人何必硬要改變自己的習慣,去盲從那些看起來很炫的東西?
台灣人自己都沒有在用了
業者為什麼要增加營業成本去花錢買行動支付設備?
難道是為了那些說不來就不來的中國客嗎?
沒有必要啊
--
: 推 Radiomir : 台灣到處都是提款機,是不太需要,當然有行動支付更好 09/09 19:55
: 推 jin062900 : 對岸會盛行 你沒有考慮到它們領錢有多麻煩 台灣到處 09/09 19:56
: → jin062900 : 可以領錢 需求本來就不大 悠遊卡超商開放多久了 還 09/09 19:56
: → jin062900 : 是一堆人用現金付款啊 09/09 19:56
: 台灣人習慣使用現金付款的原因,到底是因為以下哪一個原因 ?
: 1. 台灣人喜歡現金付款
: 2. 至今仍必須以現金付款為主要方式
我請教過一個專跑金融線的朋友,
為什麼台灣行動支付這麼難推
根據他的說法,
最主要的原因
第一
台灣的金融業發展得太快太早,
在網路還沒那麼盛行又方便的時候
中國信託就搭上數量最多的便利超商小七合作
需要現金的時候,小七裡面就有提款機,
這種便利性直接改變消費者的習慣,
當然其他家的銀行跟超商就會跟上照辦。
在台灣,超商密度是全球第一
服務項目也是全球第一,
很多費用都是直接可以在超商繳的,
沒現金旁邊直接提款多方便,
吃飯購物,店家若不能刷信用卡,
現金不夠去找超商就有提款機啦。
第二
台灣信用卡又是甚麼時候開始平民化?
在八九0年代,能有一張金卡就很屌了,白金卡更是不得了,
但大約也是在2000年之後,各家銀行狂推信用卡,
當年大學生憑學生證可以不看收入辦卡,才衍生後來的卡債風暴,
那時間點剛好就是所謂網路泡沫化時代,
那時候NOKIA的3310還是神機,
雖然已經有手機可以上網,卻是慢到不行的WAP,
國內慢慢出現各種網路服務,包括購物,
剛出現的網購就和信用卡結合,
這些發展都比行動支付早了十幾年。
第三
現在台灣推行動支付的業者
雖然有不務正業的遊戲廠商在搞
但主力仍然是那些銀行
那些銀行搞的行動支付
繞了一圈還是跟民眾的信用卡與存款帳戶綁在一起
跟中國行動支付的概念有落差
把前兩點反過來想就知道中國為什麼會成功
人多地廣,提款機相對太少
偽鈔偽幣問題又比台灣嚴重
再加上連銀行都會出現假的
中國人民對當地銀行的信任與依賴度不像台灣這麼深
--
所以
如果台灣原本的方式就很方便了,
台灣人何必硬要改變自己的習慣,去盲從那些看起來很炫的東西?
台灣人自己都沒有在用了
業者為什麼要增加營業成本去花錢買行動支付設備?
難道是為了那些說不來就不來的中國客嗎?
沒有必要啊
--
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