好想贏中國!LG手機連虧22季 中低階手機 - 手機討論

By Barb Cronin
at 2020-12-08T11:30
at 2020-12-08T11:30
Table of Contents
好想贏中國!LG手機連虧22季 中低階手機製造將外包 力拼中國
2020/12/07 19:55
〔財經頻道/綜合報導〕南韓家電大廠LG電子的手機部門,已連續虧損22個季度,該公司
今(7)最新表示,其已重組手機部門,以擴大將中低階智慧型手機製造外包,有分析師
指出,LG電子的舉動,是為試圖削減成本,並與中國同業對手競爭。
《路透》報導,LG電子發言人今宣布,該公司為將內部研發和生產,集中在高階智慧型手
機,已為原廠委託設計代工(ODM)創建了新的管理頭銜,以負責LG的貼牌手機業務,未
來LG的中低階智慧型手機將由ODM生產,LG電子還取消部分研究和生產職位,並改組其他
職位。
研究公司Counterpoint分析師Tom Kang指出,LG電子的舉動,是為了削減成本以和中國的
對手競爭,「LG知道自己的對手是中國廠,而不是蘋果或三星,LG並正試圖藉中國對手使
用的ODM廠商,來增加其中低階手機價格的吸引力」。但Kang也稱,LG的行銷能力不如中
國廠強大,及使外包手機製造,也很難贏過中國。
據Strategy Analytics數據,LG智慧型手機的全球智慧型手機市場排名,曾在2013年第1
季名列第3,但在LG的市佔被華為、小米、Oppo和Vivo等中國製造商瓜分後,其今年第3季
的市場排名甚至擠不進前7名。
https://ec.ltn.com.tw/article/breakingnews/3374188
心得:
除一下22季已經是超過五年的時間了,虧損非常久
不過對於中低階產品來說,CP值是首要考量
而LG自家在台上市的中低階產品相比同級也缺乏競爭力
看能不能藉此翻身一波
--
Sent from Google Chrome on Windows 10 Pro.
--
2020/12/07 19:55
〔財經頻道/綜合報導〕南韓家電大廠LG電子的手機部門,已連續虧損22個季度,該公司
今(7)最新表示,其已重組手機部門,以擴大將中低階智慧型手機製造外包,有分析師
指出,LG電子的舉動,是為試圖削減成本,並與中國同業對手競爭。
《路透》報導,LG電子發言人今宣布,該公司為將內部研發和生產,集中在高階智慧型手
機,已為原廠委託設計代工(ODM)創建了新的管理頭銜,以負責LG的貼牌手機業務,未
來LG的中低階智慧型手機將由ODM生產,LG電子還取消部分研究和生產職位,並改組其他
職位。
研究公司Counterpoint分析師Tom Kang指出,LG電子的舉動,是為了削減成本以和中國的
對手競爭,「LG知道自己的對手是中國廠,而不是蘋果或三星,LG並正試圖藉中國對手使
用的ODM廠商,來增加其中低階手機價格的吸引力」。但Kang也稱,LG的行銷能力不如中
國廠強大,及使外包手機製造,也很難贏過中國。
據Strategy Analytics數據,LG智慧型手機的全球智慧型手機市場排名,曾在2013年第1
季名列第3,但在LG的市佔被華為、小米、Oppo和Vivo等中國製造商瓜分後,其今年第3季
的市場排名甚至擠不進前7名。
https://ec.ltn.com.tw/article/breakingnews/3374188
心得:
除一下22季已經是超過五年的時間了,虧損非常久
不過對於中低階產品來說,CP值是首要考量
而LG自家在台上市的中低階產品相比同級也缺乏競爭力
看能不能藉此翻身一波
--
Sent from Google Chrome on Windows 10 Pro.
--
Tags:
手機
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