安卓手機破萬元賣不動?台灣上半年銷售 - 手機討論

By Isabella
at 2021-08-14T02:17
at 2021-08-14T02:17
Table of Contents
※ 引述《direct (【強迫練鐵頭功】)》之銘言:
: 主要是安卓15000就能買到旗艦機的配置
: 再上去花兩倍的錢,只多了一些不太需要的功能
: 然後15000,蘋果只有SE可選,只能滿足小尺寸市場,辨識度又高,不能滿足手拿正代i
ph
: ※ 引述《R75 (努力)》之銘言:
: : → ludashi : 來這久了以為是zonefone, pixel的天下 08/12 2
2:
: : → ludashi : 看銷售榜就知了,安卓就是1萬到1萬5是大眾會買的價 08/12 2
2:
: : → ludashi : 再高就跑去買iphone了 08/12 2
2:
: : 有夠中肯
: : 版上收尋 /K
: : 10K-15K最大宗
: : 10K以下的其次
: : 然後才20-30K的
: : 基本上 版上不是鎖定iPhone的
: : 版上大比例都是10-15K的族群
: : 當然有一派是雙系統派
: : 自己本身也是iPhone+15K左右的中國堆料機
: : 前陣子本來想要買20K以上安卓
: : 想買小米被笑說中國機
: : 買三星又被說跳水很快
: : 感覺版上安卓陣營 旗艦機也常內鬨互酸
: : 都說對方的旗艦機沒那個價值
老實說在銷售端上
安卓10K-20K其實賣得沒有你們想像中好
小弟在平均店月銷400支手機的連鎖通訊行上班
剛剛拉了1-6月TOP50
https://i.imgur.com/OvecsKG.jpeg
發現除了IPHONE 安卓機有上榜的幾乎都是萬元以內或KPI機型
這可以理解為幾個現象
1.安卓機款式太多,願意自己做功課的客人沒那麼多,所以很好洗
2.安卓機主力客群不外乎就是長輩大學以下學生,蠻多客人的預算就是5000-10000
3.實務上一般的消費者問到20K以上的機型,幾乎都問到IPHONE
以小弟死忠安卓粉來說
以下是我這2年用過的手機
s9→ZENFONE6→紅米8T→REALME X50→二手S10+→X7 PRO→小米11LITE
以上手機除了紅米感受出卡頓
日常效能感受的差距說真的非常小
平常拍照就是拍店裡需要的照片(文件,機器)
以上手機看得出拍起來有差
但是90%的場景都是可以滿足的
我認為短時間內安卓機就是10K以下為銷售主力
20K以上就是以毛利為主
尤其是新旗艦動不動就3-4萬
很明顯有能力賣這個價位的品牌 就是要薛一波鐵粉
至於10K-20K就是要上不上要下不下 機型會越來越少X
--
: 主要是安卓15000就能買到旗艦機的配置
: 再上去花兩倍的錢,只多了一些不太需要的功能
: 然後15000,蘋果只有SE可選,只能滿足小尺寸市場,辨識度又高,不能滿足手拿正代i
ph
: ※ 引述《R75 (努力)》之銘言:
: : → ludashi : 來這久了以為是zonefone, pixel的天下 08/12 2
2:
: : → ludashi : 看銷售榜就知了,安卓就是1萬到1萬5是大眾會買的價 08/12 2
2:
: : → ludashi : 再高就跑去買iphone了 08/12 2
2:
: : 有夠中肯
: : 版上收尋 /K
: : 10K-15K最大宗
: : 10K以下的其次
: : 然後才20-30K的
: : 基本上 版上不是鎖定iPhone的
: : 版上大比例都是10-15K的族群
: : 當然有一派是雙系統派
: : 自己本身也是iPhone+15K左右的中國堆料機
: : 前陣子本來想要買20K以上安卓
: : 想買小米被笑說中國機
: : 買三星又被說跳水很快
: : 感覺版上安卓陣營 旗艦機也常內鬨互酸
: : 都說對方的旗艦機沒那個價值
老實說在銷售端上
安卓10K-20K其實賣得沒有你們想像中好
小弟在平均店月銷400支手機的連鎖通訊行上班
剛剛拉了1-6月TOP50
https://i.imgur.com/OvecsKG.jpeg

這可以理解為幾個現象
1.安卓機款式太多,願意自己做功課的客人沒那麼多,所以很好洗
2.安卓機主力客群不外乎就是長輩大學以下學生,蠻多客人的預算就是5000-10000
3.實務上一般的消費者問到20K以上的機型,幾乎都問到IPHONE
以小弟死忠安卓粉來說
以下是我這2年用過的手機
s9→ZENFONE6→紅米8T→REALME X50→二手S10+→X7 PRO→小米11LITE
以上手機除了紅米感受出卡頓
日常效能感受的差距說真的非常小
平常拍照就是拍店裡需要的照片(文件,機器)
以上手機看得出拍起來有差
但是90%的場景都是可以滿足的
我認為短時間內安卓機就是10K以下為銷售主力
20K以上就是以毛利為主
尤其是新旗艦動不動就3-4萬
很明顯有能力賣這個價位的品牌 就是要薛一波鐵粉
至於10K-20K就是要上不上要下不下 機型會越來越少X
--
Tags:
手機
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