宏達電董俊良:盼旗下手機生命週期與iPhone - 手機討論

By Caitlin
at 2016-01-19T15:44
at 2016-01-19T15:44
Table of Contents
http://news.ltn.com.tw/news/business/breakingnews/1577846
2016-01-19 15:35
〔記者王憶紅/台北報導〕宏達電(2498)北亞區總經理董俊良指出,今年推出VIP全面
升級活動,並以延長宏達電手機的生命週期為目標,希望像iPhone一樣,一款手機的生命
週期很長。
董俊良指出,HTC A9去年11月推出後,除iPhone外,是銷售佔比第一的手機,今年手機銷
售操作模式將比照A9,把產品的生命週期延長,希望像iPhone一樣,產品生命週期很長,
讓消費者安心,且價格波動不要太大。
今年除希望讓手機生命週期延長外,也將推出VIP全面升級活動,董俊良指出,HTC VIP服
務專案自2014年9月啟動至今,已有逾15萬名VIP會員,將自今年2月起進行全面升級。
宏達電今年2月全面升級VIP服務專案,是以「讓你的HTC手機即為VIP卡」的概念,透過「
一鍵註冊」即可完成會員登錄,輕鬆享有HTC VIP服務專案會員權益;同時也將陸續推出
「VIP專屬優惠」與「VIP專屬活動」。
宏達電去年台灣區銷售量首度突破200萬支,勇奪Android手機第一。
心得:
所以看起來One A9是去年在台灣除了iPhone以外賣得最好的手機了
有沒有人要去翻前面的榜單來佐證一下
不過看起來可能目標是不只把手機做得像iPhone,也會很希望價格要跟iPhone一樣的硬,
這對上下游甚至零售商到消費者都是好事,誰會想買跳水的手機呢,
手機價格在跳水的手機都是沒人要買的手機(咦?
延長機種生命週期是好事情 至少應該就沒有機海戰略了吧?
--
2016-01-19 15:35
〔記者王憶紅/台北報導〕宏達電(2498)北亞區總經理董俊良指出,今年推出VIP全面
升級活動,並以延長宏達電手機的生命週期為目標,希望像iPhone一樣,一款手機的生命
週期很長。
董俊良指出,HTC A9去年11月推出後,除iPhone外,是銷售佔比第一的手機,今年手機銷
售操作模式將比照A9,把產品的生命週期延長,希望像iPhone一樣,產品生命週期很長,
讓消費者安心,且價格波動不要太大。
今年除希望讓手機生命週期延長外,也將推出VIP全面升級活動,董俊良指出,HTC VIP服
務專案自2014年9月啟動至今,已有逾15萬名VIP會員,將自今年2月起進行全面升級。
宏達電今年2月全面升級VIP服務專案,是以「讓你的HTC手機即為VIP卡」的概念,透過「
一鍵註冊」即可完成會員登錄,輕鬆享有HTC VIP服務專案會員權益;同時也將陸續推出
「VIP專屬優惠」與「VIP專屬活動」。
宏達電去年台灣區銷售量首度突破200萬支,勇奪Android手機第一。
心得:
所以看起來One A9是去年在台灣除了iPhone以外賣得最好的手機了
有沒有人要去翻前面的榜單來佐證一下
不過看起來可能目標是不只把手機做得像iPhone,也會很希望價格要跟iPhone一樣的硬,
這對上下游甚至零售商到消費者都是好事,誰會想買跳水的手機呢,
手機價格在跳水的手機都是沒人要買的手機(咦?
延長機種生命週期是好事情 至少應該就沒有機海戰略了吧?
--
Tags:
手機
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