市調研究三星首季智慧型手機銷量達七千萬 - Android

http://www.techradar.com/news/phone-and-communications/mobile-phones/sa
msung-q1-2013-smartphone-sales-could-be-out-of-this-galaxy-1141499

Samsung Q1 2013 smartphone sales could be out of this galaxy
Galaxy S4 will help it continue this record-breaking trend
By Matt Swider 5 hrs ago


Samsung is estimated to have another record-breaking quarter thanks to its
smartphone sales during the first three months of 2013.

Normally, impressive sales wouldn't be all-too-surprising for the world's No.
1 smartphone manufacturer.

However, the great feat here is that Samsung managed to top its high-sales Q4
2012 with even more dominating numbers in the low-demand season of Q1 2013.

Breaking down the sales figures, Samsung is expected to have moved 25 million
smartphones each month of this year.

With those kind of sales, the South Korean company will exceed 70 million
units sold in Q 2013, according to the Yonhap News Agency citing Hong Kong's
Counterpoint Research.

Samsung smartphone market share rises

Another boost to Samsung, as indicated by the report, is that it has taken
control of 35 percent of the smartphone market share in the first two months
of 2013.

Previously, the smartphone leader accounted for 32 percent, going by fourth
quarter 2012 statistics.

Samsung's 3 percent increase in the smartphone market share hasn't been at
the expense of Apple and LG Electronics, though, said the report.

Apple went from 17 percent to 21 percent, and LG increased its market share
by a fraction, from 4 percent to 4.3 percent.

Chinese manufacturers ZTE and Huawei are sitting just ahead of LG,
controlling 4.6 percent and 4.4 percent of the smartphone market,
respectively.

Galaxy 4 sales to help

Samsung - keeping its record-breaking sales up in a historically negative
couple of months - should be able to continue the sales trend in Q2 2013.

That's when the highly anticipated Samsung Galaxy S4 goes on sale throughout
the world.

U.K. retailers are listing the unlocked Galaxy S4 at ￡529.98 (US$805,
AU$773) with an April 26 release date.

In the U.S., AT&T announced the Galaxy S4 will be available for pre-order on
April 16 for $249.99 (￡165, AU$240) with a two-year agreement.

If this new Samsung smartphone sells as well as the Galaxy S3, then the
manufacturer could be in for more than one record-breaking quarter throughout
the year.



翻譯

淡季不淡 今年首季銷量將再創新高 一二月單月估計均賣達2500萬支

預估首季將達7000萬支 這是來自香港的市調分析報告

此外報告指出 首季三星智慧型手機市占率為35% 較上季增加3%

不過 蘋果得益於iPhone5 首季市占率將提升到21% 較上季增加4%

此外LG市占也從4%成長到4.3%

而中國手機品牌 中興市占4.6% 華為市占4.4%

中國的自有品牌+山寨機已達到全球市占的21%

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