有關AMD處理器 - 遊戲機

By Mason
at 2014-07-14T14:12
at 2014-07-14T14:12
Table of Contents
借這篇的標題回點amd的東西
也許這會是我最後一次講AMD的八卦惹QQ 因為都閃人惹
先聲明我對股價沒任何預期 手頭上留著的價值幾千鎂amd股也沒打算賣
先談CPU/APU:
amd這批IBM幫的高層
這幾年最大的錯誤 就是花惹三百多萬鎂買sea-micro
兩年多來只拿到個verizon的大單
營收目標達成不到60%
當年併購時AMD跟sea-micro的協議就是 sea-micro的高層元老兩年內不准走
兩年時間一到
前sea-micro的ceo(後來變amd server部門的SVP) 就離職惹
很清楚的
從sea-micro的不如預期來看
amd當年認為micro server數年後會佔server20%市場
是看得到 吃不到
結果就是amd修正計畫回歸傳統server
到時候會出現8核zen-core
效能當然還是輸intel 輸多少就不清楚惹
整個amd在x86市場的現狀
還是一樣被hp等公司拿來跟intel講價的籌碼
amd也不清楚哪個方向才是對的
amd-cpu派認為強化cpu回歸傳統硬幹intel
ati-apu派認為HSA才是未來
arm(k12)的計畫到是變得很尷尬
因為micro-server/arm-server看起來很難成功
那k12出場變得要去攻高階平板市場
可惜平板市場已經整個轉向低階時代
再談gaming:
獨顯市佔這幾年nv:ati從5:5變成6.5:3.5
但是純論gaming 就還要把遊戲主機拿進來看
勝負論斷就變得很複雜
amd獨顯的新架構大概要到16/14nm第一波量產之後一年才會出現
也就是2016
所以這兩年nv:ati的比例大概還會維持原樣
另一方面 amd在軟體/mantle之類上的努力
這並不是一個錯誤的決定 但也不怎麼高明
軟體上要一舉改變跟對手的差距 很難
因為nv有amd數倍大的軟體人力資源
任何軟體上可以解決的差距 幾個月內nv都可以追上
遊戲機部分就是塞惹一些笑話惹
amd去年下半年可以說是靠ps4/xbox1起死回生
amd從sony微軟兩家公司也拿惹三百多M鎂的研發經費
amd這批高層很開心
大概一年多前也創造惹一個business unit 專做這塊"代研發"生意(同時還兼賣賭博機)
實際上:
1.遊戲機這部分大概2010/2011的時候就拍板惹 跟這批新高層可以說是無關
2.這批新高層根本不知道去哪找下一個潘仔付百M鎂等級的研發經費
結果這個BU可以說是八成以上在服務sony微軟
號稱成長很快
只是從頭到尾都只靠遊戲機在成長
另一個笑話就是
因為怕amd倒 遊戲機就要斷貨惹
結果微軟跑去找intel搞backup plan
sony沒錢 就沒有backup
於是sony變成全世界最怕amd倒掉的公司
基本上兩年內amd很難有什魔變化
頂多中國開放遊戲機 ps/xbox賣翻
然後amd營收上升 毛利爆降
股價大概一樣不好看八
是說換公司之後
馬上就拿惹一台mbp在做事
看到那顆i7
心情真的很複雜耶
--
Tags:
遊戲機
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