華碩手機事業轉盈...挑戰大 - 手機討論

By Victoria
at 2021-03-22T09:13
at 2021-03-22T09:13
Table of Contents
1.原文連結:連結過長者請使用短網址。
https://money.udn.com/money/story/5612/5333956
2.原文標題:標題須完整寫出(否則依板規刪除並水桶)。
華碩手機事業轉盈...挑戰大
3.原文來源(媒體/作者):例:蘋果日報/王大明(若無署名作者則不須)
經濟日報/吳凱中
4.原文內容:請刊登完整全文(否則依板規刪除並水桶)。
2021-03-22 00:46經濟日報 記者吳凱中╱台北報導
華碩(2357)今年板卡、筆電本業銷售暢旺,也讓至今仍虧損的智慧手機事業,堪稱華
碩邁向全面獲利的「最後一塊拼圖」。
法人指出,智慧手機產業目前已和PC一樣進入成熟市場,在廠商大者恆大趨勢下,若未
達全球市占率前五名、或總出貨量千萬支規模的手機廠,邁入營利難度甚高,華碩想要
讓手機事業能達成損平、甚至獲利,仍有相當挑戰。
華碩不正面評論手機事業何時能轉盈,但共同執行長許先越強調,近期上市的電競手機
ROG Phone 5不論從產品發表會線上觀影人數,或大陸京東商城的預購狀況,都相較前一
代ROG Phone 3有明顯進步。
華碩今年3月按計劃推出ROG Phone 5,由於事前行銷、預熱到位,相比ROG Phone 3新品
發表會觀影人數約100萬人,這次ROG Phone 5直接跳到850萬觀影人次。
此外,近期ROG Phone 5大陸京東商城預購,24小時預購量達到178萬支,而上週與週一
的首發搶單數據,則比上一代有1.5倍的成長,目前通路商首批貨已完銷。
許先越表示,目前ROG Phone 5 市場反應良好,客戶對於新品效能、螢幕、電力與操控
的評價都非常好。
5.心得/評論:內容須超過繁體中文30字(不含標點符號)。
重點還是新版的ROG 5不管在觀看的次數與預約的數量都有所成長
今年的新機更是上半年就發表,成為旗艦前段班
看看能不能在銷量進步,讓講很久的轉虧為盈成功
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Sent from BePTT on my Google Pixel Slate
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Tags:
手機
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