蘋果不再主要靠iPhone賺錢的未來 - iOS

By Jacky
at 2019-08-02T11:24
at 2019-08-02T11:24
Table of Contents
蘋果財報最近顯示未來蘋果收入主要會靠服務
而服務要賺得多,就是平台市佔率要大
以前遊戲主機是虧本在賣,雖然現在沒虧本賣,但還是成本價在賣
因為除了以前主機虧本是靠遊戲的授權金,現在還有靠服務在賺
iPhone相對android的優勢是,iPhone還有很大的降價空間
iPad跟android平板相比,也沒有貴太多
iPhone一直以來的定價策略是以成本加上固定的利潤率
而iPhone近年以來的成本越來越高的情形下,利潤也就越來越高
導致iPhone總價越來越貴
猜測之後蘋果會讓iPhone的定價跟iPad看齊
不然成本再高下去,平台收入成長率反而會下降
--
而服務要賺得多,就是平台市佔率要大
以前遊戲主機是虧本在賣,雖然現在沒虧本賣,但還是成本價在賣
因為除了以前主機虧本是靠遊戲的授權金,現在還有靠服務在賺
iPhone相對android的優勢是,iPhone還有很大的降價空間
iPad跟android平板相比,也沒有貴太多
iPhone一直以來的定價策略是以成本加上固定的利潤率
而iPhone近年以來的成本越來越高的情形下,利潤也就越來越高
導致iPhone總價越來越貴
猜測之後蘋果會讓iPhone的定價跟iPad看齊
不然成本再高下去,平台收入成長率反而會下降
--
Tags:
iOS
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