蘋果全球市佔比率不高的原因? - 手機討論
By Adele
at 2022-01-21T12:10
at 2022-01-21T12:10
Table of Contents
手機市佔 網路上很多新聞都是分季的
Q1Q2Q3Q4 第一季 第二季 第三季 第四季
但就以全年來看
所有季加起來
https://i.imgur.com/vVYYRpt.jpg
蘋果市佔率 只佔15% 201000000隻手機賣出
小米市佔率11% 145000000隻手機賣出
三星市佔率19% 255000000隻手機賣出
我查了很多年的資料 全年度 市佔率幾乎都差不多
如果是單季的話 波動比較大 蘋果有11%~26%這樣的波動
但是賣的多 不如賣的貴
https://i.imgur.com/RJDV0s4.jpg
蘋果獲利高很多
能想到的原因大概就是
蘋果主要賣旗艦機 還有價格高昂
賣少賺多的概念
三星雖然多賣出了5千萬隻手機
但是賺更少
https://i.imgur.com/x83eY50.jpg ->>全年度
歐洲市場來說 三星市佔率32% 蘋果22% 小米14%
https://i.imgur.com/SQCHDpt.jpg ->>第二季
歐洲三星35% 蘋果17% 小米13%
台灣人許多人拿蘋果
原本預估全球市佔率蘋果最少會有40%
但結果全球市佔只有15%左右
獲利倒是真的蠻高的
全球市佔率比台灣還低一些些 台灣蘋果市佔16%以上
為什麼蘋果外國人市佔更低?
--
Q1Q2Q3Q4 第一季 第二季 第三季 第四季
但就以全年來看
所有季加起來
https://i.imgur.com/vVYYRpt.jpg
小米市佔率11% 145000000隻手機賣出
三星市佔率19% 255000000隻手機賣出
我查了很多年的資料 全年度 市佔率幾乎都差不多
如果是單季的話 波動比較大 蘋果有11%~26%這樣的波動
但是賣的多 不如賣的貴
https://i.imgur.com/RJDV0s4.jpg
能想到的原因大概就是
蘋果主要賣旗艦機 還有價格高昂
賣少賺多的概念
三星雖然多賣出了5千萬隻手機
但是賺更少
https://i.imgur.com/x83eY50.jpg ->>全年度
https://i.imgur.com/SQCHDpt.jpg ->>第二季
台灣人許多人拿蘋果
原本預估全球市佔率蘋果最少會有40%
但結果全球市佔只有15%左右
獲利倒是真的蠻高的
全球市佔率比台灣還低一些些 台灣蘋果市佔16%以上
為什麼蘋果外國人市佔更低?
--
Tags:
手機
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