蘋果全球市佔比率不高的原因? - 手機討論
By Madame
at 2022-01-22T03:09
at 2022-01-22T03:09
Table of Contents
https://tinyurl.com/3k9tu75e
其實蘋果去年在印度銷售暴增48% 到500萬台
雖然跟一年兩億台銷量有差
但每年維持這個成長率的話
貢獻很難忽視
能夠做到這個
第一個是富士康在當地生產
讓蘋果可以直接壓低生產成本
蘋果因此可以做大量的促銷而不是降價
(所以省下的成本基本上平時也沒拿來回饋消費者)
還有就是大量鋪貨
讓你在各個零售商都買到
並允許你促銷、降價、和銀行合作
在印度節慶期間大量促銷
Trade in 和整新機進一步壓低售價
最後就是
疫情讓大家大量在家工作
手機使用量大量上升
讓人了解到用一隻好用不會壞掉又很順的手機很划算
Android 手機使用頻率不高還能忍受缺點
常用大概就開始受不了
另外蘋果還有獨特的優勢是晶片供應充足
不像其它公司可能沒晶片可以用
還有感謝高通晶片價格開到比蘋果更貴
Android 要賣跟蘋果一樣貴毛利反而低
等蘋果研發出自己的數據晶片
把高通稅甩掉後
(目前高通數據晶片還比自家CPU貴)
蘋果手機的成本優勢更可怕
但感謝高通~目前SE成本很難再降低
去年第四季少賣80億美元晶片
應該不是CPU不夠
而是博通WiFi 晶片不夠
以後全部都收回
其實android 就完全不用玩了
手機成本就是比蘋果貴一倍
你要怎麼定價?
--
其實蘋果去年在印度銷售暴增48% 到500萬台
雖然跟一年兩億台銷量有差
但每年維持這個成長率的話
貢獻很難忽視
能夠做到這個
第一個是富士康在當地生產
讓蘋果可以直接壓低生產成本
蘋果因此可以做大量的促銷而不是降價
(所以省下的成本基本上平時也沒拿來回饋消費者)
還有就是大量鋪貨
讓你在各個零售商都買到
並允許你促銷、降價、和銀行合作
在印度節慶期間大量促銷
Trade in 和整新機進一步壓低售價
最後就是
疫情讓大家大量在家工作
手機使用量大量上升
讓人了解到用一隻好用不會壞掉又很順的手機很划算
Android 手機使用頻率不高還能忍受缺點
常用大概就開始受不了
另外蘋果還有獨特的優勢是晶片供應充足
不像其它公司可能沒晶片可以用
還有感謝高通晶片價格開到比蘋果更貴
Android 要賣跟蘋果一樣貴毛利反而低
等蘋果研發出自己的數據晶片
把高通稅甩掉後
(目前高通數據晶片還比自家CPU貴)
蘋果手機的成本優勢更可怕
但感謝高通~目前SE成本很難再降低
去年第四季少賣80億美元晶片
應該不是CPU不夠
而是博通WiFi 晶片不夠
以後全部都收回
其實android 就完全不用玩了
手機成本就是比蘋果貴一倍
你要怎麼定價?
--
Tags:
手機
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