蘋果花32億美金買下Beats - iOS

※ [本文轉錄自 Stock 看板 #1JR2lLBz ]

作者: hayatoman (小小的改變是,成功的開始) 看板: Stock
標題: [新聞] 蘋果花32億美金買下Beats
時間: Fri May 9 09:13:54 2014

1.原文連結：
http://ppt.cc/9fCa
2.內容：
Apple could be close to making its biggest acquisition in the company's
history, offering $3.2 billion to purchase headphone maker Beats Electronics,
which recently launched a streaming music service.

Should the deal close, it would mark a major payout for Beats founders and
music industry icons Jimmy Iovine and Dr. Dre, who launched the Santa Monica,
Calif.-based company in 2008. Its products were produced by Monster Cable
until 2012, when founders bought back control of the company from Monster and
mobile hardware maker HTC.

A deal could be announced next week, individuals close to the companies say.

The deal stands out not only for Beats' holdings, but because Apple rarely
buys other companies to bolster its bottom line. That's changed under Apple
chief Tim Cook, who has dug into the company's $133 billion coffers and
acquired 24 companies in the past 18 months. He is considering other
additions to the company to help its products stand out from rivals,
including Samsung, and inject a 「cool factor」 back into the company that
has relied on iTunes, its iPhone and iPads for far too long.

The Beats deal would make a lot of sense for Apple.

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