蘋果迎「榮耀時刻」:iPhone 活躍用戶破 - 手機討論

By Bethany
at 2020-10-28T14:09
at 2020-10-28T14:09
Table of Contents
蘋果迎「榮耀時刻」:iPhone 活躍用戶破 10 億、已成智慧手機贏家
2020/10/28 13:40
文/記者黃敬淳
據據研機構「Above Avalon」數據,蘋果 iPhone 的全球活躍人數,已正式突
破 10 億,同時也依靠 iPhone,拿下全球手機市場超過一半的利潤,穩居全球
高階手機市場最大的廠商。
該成就也讓蘋果基本上成為了智慧手機市場的最大贏家,同時創下了足以讓不
少 Android 手機品牌感到驚訝的表現。
有趣的是,iPhone 的銷量,在 2018 年的 iPhone XS、XR 推出後,出現明顯地
下滑,直到 iPhone 11 才又逐漸上修,不過其整體的銷量仍大致穩定,儘管沒
有追上 2015 年的高峰,但仍保持了一定水準。
此外,蘋果也依靠 iOS 周邊的服務生態,如 iCloud、Apple Music 等,彌補
了 iPhone 銷量下滑後的營收。
蘋果 CEO 庫克並曾在 2018 年,公佈所有 iOS 裝置的整體出貨量將突破 20 億
。蘋果約花了十年時間,達成此一成就,許多參與該時期的蘋果重量級「元老」
成員,也不乏有退休或離職者,如一手打造蘋果所有產品硬體設計的 Jony Ive
,以及蘋果行銷長 Phil Schiller。
https://3c.ltn.com.tw/news/42158
心得:
我想蘋果是智慧型手機的大贏家這件事情大概沒什麼辦法有爭議了
雖然市占率不是最高但是淨利表現特別厲害,短時間內大概也沒什麼太強對手
--
Sent from Google Chrome on Windows 10 Pro.
--
2020/10/28 13:40
文/記者黃敬淳
據據研機構「Above Avalon」數據,蘋果 iPhone 的全球活躍人數,已正式突
破 10 億,同時也依靠 iPhone,拿下全球手機市場超過一半的利潤,穩居全球
高階手機市場最大的廠商。
該成就也讓蘋果基本上成為了智慧手機市場的最大贏家,同時創下了足以讓不
少 Android 手機品牌感到驚訝的表現。
有趣的是,iPhone 的銷量,在 2018 年的 iPhone XS、XR 推出後,出現明顯地
下滑,直到 iPhone 11 才又逐漸上修,不過其整體的銷量仍大致穩定,儘管沒
有追上 2015 年的高峰,但仍保持了一定水準。
此外,蘋果也依靠 iOS 周邊的服務生態,如 iCloud、Apple Music 等,彌補
了 iPhone 銷量下滑後的營收。
蘋果 CEO 庫克並曾在 2018 年,公佈所有 iOS 裝置的整體出貨量將突破 20 億
。蘋果約花了十年時間,達成此一成就,許多參與該時期的蘋果重量級「元老」
成員,也不乏有退休或離職者,如一手打造蘋果所有產品硬體設計的 Jony Ive
,以及蘋果行銷長 Phil Schiller。
https://3c.ltn.com.tw/news/42158
心得:
我想蘋果是智慧型手機的大贏家這件事情大概沒什麼辦法有爭議了
雖然市占率不是最高但是淨利表現特別厲害,短時間內大概也沒什麼太強對手
--
Sent from Google Chrome on Windows 10 Pro.
--
Tags:
手機
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