蘋果高估小手機市場?iPhone 12mini傳大砍 - 手機討論

By Lily
at 2021-03-11T12:30
at 2021-03-11T12:30
Table of Contents
1.原文連結:https://3c.ltn.com.tw/news/43523
2.原文標題:蘋果高估小手機市場?iPhone 12 mini 傳大砍單 7 成
3.原文來源(媒體/作者):2021/03/11 10:38文/記者黃肇祥
4.原文內容:
蘋果 5.4 吋小巧的 iPhone 12 mini 叫好不叫賣,儘管獲得熱烈迴響,銷量卻似乎不如
預期,根據《日經新聞》報導,蘋果已經開始大砍單,上半年至少減產 70%。
《日經新聞》指出,蘋果大幅度調整 iPhone 12 mini 的零件使用,有些供應商甚至被要
求停產零件,將零件轉往 iPhone 12 Pro 與 12 Pro Max,計劃在今年上半年減產 70%,
約佔整體 iPhone 12 系列的 20%。
消息人士則是透露,整體來說蘋果的銷售表現仍是相當夠水準,只是 2021 年的需求恐怕
沒有去年想得這麼旺。GF Securities 分析師 Jeff Pu 表示,蘋果錯估評估 iPhone 12
Pro 與 12 mini 的需求。
為何 iPhone 12 mini 不討喜?Jeff Pu 指出原因在於 5G 當前還不夠誘人,多半消費者
不會在意 5G 與處理器差異,更直覺的是螢幕尺寸,在相近的價格下,用戶寧可選擇舊款
的 iPhone 11,尤其是當多半人並不期待 5G 服務時。另一名 Isaiah Research 分析師
則是點出,iPhone 12 mini 的電池容量,無法滿足消費者。
5.心得/評論:
iPhone Pro應該就算是iPhone 12的犧牲打吧
畢竟最主要就只差個外觀而已
不過iPhone 12 mini就很悲情了
雖然說類似SE的機種一直都很悲情啦
對應小手機的用戶的機種,到底該設計成如何才願意買這些新的小手機呢
--
2.原文標題:蘋果高估小手機市場?iPhone 12 mini 傳大砍單 7 成
3.原文來源(媒體/作者):2021/03/11 10:38文/記者黃肇祥
4.原文內容:
蘋果 5.4 吋小巧的 iPhone 12 mini 叫好不叫賣,儘管獲得熱烈迴響,銷量卻似乎不如
預期,根據《日經新聞》報導,蘋果已經開始大砍單,上半年至少減產 70%。
《日經新聞》指出,蘋果大幅度調整 iPhone 12 mini 的零件使用,有些供應商甚至被要
求停產零件,將零件轉往 iPhone 12 Pro 與 12 Pro Max,計劃在今年上半年減產 70%,
約佔整體 iPhone 12 系列的 20%。
消息人士則是透露,整體來說蘋果的銷售表現仍是相當夠水準,只是 2021 年的需求恐怕
沒有去年想得這麼旺。GF Securities 分析師 Jeff Pu 表示,蘋果錯估評估 iPhone 12
Pro 與 12 mini 的需求。
為何 iPhone 12 mini 不討喜?Jeff Pu 指出原因在於 5G 當前還不夠誘人,多半消費者
不會在意 5G 與處理器差異,更直覺的是螢幕尺寸,在相近的價格下,用戶寧可選擇舊款
的 iPhone 11,尤其是當多半人並不期待 5G 服務時。另一名 Isaiah Research 分析師
則是點出,iPhone 12 mini 的電池容量,無法滿足消費者。
5.心得/評論:
iPhone Pro應該就算是iPhone 12的犧牲打吧
畢竟最主要就只差個外觀而已
不過iPhone 12 mini就很悲情了
雖然說類似SE的機種一直都很悲情啦
對應小手機的用戶的機種,到底該設計成如何才願意買這些新的小手機呢
--
Tags:
手機
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