遲遲一年在台沒手機賣 小米11月起手機報 - 手機討論

By Oliver
at 2020-11-11T12:38
at 2020-11-11T12:38
Table of Contents
https://tw.appledaily.com/property/20201024/MPQOUP74LNEOZBQAPPHXSZXMQI/
遲遲一年在台沒手機賣 小米11月起手機報復性搶市
出版時間:ꀲ020/10/23 17:22
更新時間:ꀲ020/10/24 11:00
遲遲一年在台沒手機賣 小米11月起手機報復性搶市。資料照
台灣9月智慧機跌破40萬支大關,除去因Phone 12延遲購機外,中國品牌廠新機引進放緩
也是因素。雖然NCC禁令解禁,OPPO、realme 新品陸續推出,不過,高性價比小米長達一
年仍沒有手機新品,但供應商透露,11月起小米一籃子新機4G、5G均有,將重返台灣市場
。
NCC禁令衝擊,加上疫情影響海外供應,上半年中國品牌場幾乎無手機可賣,小米直營通
路小米之家,架上雖都有陳列手機商品,但展示台全數貼上缺貨,基本上是無貨可賣。
對比OPPO、realme等趕上台灣手機5G開台之列,通路商就指出,台灣小米過往手機營收比
重其實達6成,從去年開始陸續下滑,到近期手機已衰退3成左右,雖然有物聯網,家電產
品成長補上來,但物聯網產品成長也僅2成5,還是有其缺口,因此現在連過往關稅、後勤
維修麻煩小米電視都積極引進,可見產品動能缺口有燃眉之急。
為補足手機量能缺口,小米在物聯網產品罕見積極,在台引進65吋金屬機身、4K 的小米
智慧顯示器,祭出1.69萬元,後續也將考慮引入智慧門鎖等品項。
小米和子品牌紅米去年上半年共同時打入熱銷前10大品牌,但因NCC禁令影響,新機陸續
暫緩,紅米系列舊機款撐場下,在今年上半年還有銷量市佔還有6%的水準,但4月開始因
疫情、供貨影響,加上產品週期已到尾聲,銷量開始一路下滑,9月已跌破1%,下探0.7%
。
通路業者就分析,中國品牌廠近期因缺貨、品牌能見度降,整體量能都有受到衝擊,雖然
台灣華為市場的缺口,將會由OPPO、vivo搶進。台灣5G開台後,手機品牌洗牌戰第一年,
國際品牌廠大者恆大底定。(陳俐妏/台北報導)
================================
心得:
這是之前的新聞,但是它指的時間點正好是現在11月份,所以就把它貼出來讓大
家參考,但11月已經過1/3了,看起來小米好像還沒準備好做任何報復,(至少到目前為
止小米還沒任何新機送NCC)
--
遲遲一年在台沒手機賣 小米11月起手機報復性搶市
出版時間:ꀲ020/10/23 17:22
更新時間:ꀲ020/10/24 11:00
遲遲一年在台沒手機賣 小米11月起手機報復性搶市。資料照
台灣9月智慧機跌破40萬支大關,除去因Phone 12延遲購機外,中國品牌廠新機引進放緩
也是因素。雖然NCC禁令解禁,OPPO、realme 新品陸續推出,不過,高性價比小米長達一
年仍沒有手機新品,但供應商透露,11月起小米一籃子新機4G、5G均有,將重返台灣市場
。
NCC禁令衝擊,加上疫情影響海外供應,上半年中國品牌場幾乎無手機可賣,小米直營通
路小米之家,架上雖都有陳列手機商品,但展示台全數貼上缺貨,基本上是無貨可賣。
對比OPPO、realme等趕上台灣手機5G開台之列,通路商就指出,台灣小米過往手機營收比
重其實達6成,從去年開始陸續下滑,到近期手機已衰退3成左右,雖然有物聯網,家電產
品成長補上來,但物聯網產品成長也僅2成5,還是有其缺口,因此現在連過往關稅、後勤
維修麻煩小米電視都積極引進,可見產品動能缺口有燃眉之急。
為補足手機量能缺口,小米在物聯網產品罕見積極,在台引進65吋金屬機身、4K 的小米
智慧顯示器,祭出1.69萬元,後續也將考慮引入智慧門鎖等品項。
小米和子品牌紅米去年上半年共同時打入熱銷前10大品牌,但因NCC禁令影響,新機陸續
暫緩,紅米系列舊機款撐場下,在今年上半年還有銷量市佔還有6%的水準,但4月開始因
疫情、供貨影響,加上產品週期已到尾聲,銷量開始一路下滑,9月已跌破1%,下探0.7%
。
通路業者就分析,中國品牌廠近期因缺貨、品牌能見度降,整體量能都有受到衝擊,雖然
台灣華為市場的缺口,將會由OPPO、vivo搶進。台灣5G開台後,手機品牌洗牌戰第一年,
國際品牌廠大者恆大底定。(陳俐妏/台北報導)
================================
心得:
這是之前的新聞,但是它指的時間點正好是現在11月份,所以就把它貼出來讓大
家參考,但11月已經過1/3了,看起來小米好像還沒準備好做任何報復,(至少到目前為
止小米還沒任何新機送NCC)
--
Tags:
手機
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