選iPhone8 plus不選iPhoneXR的理由是什麼? - iOS

By Frederica
at 2018-10-17T19:41
at 2018-10-17T19:41
Table of Contents
我也是今年要換Xr的人,從發表會以來也看了不少相關討論。
整體看下來,我覺得蘋果這隻Xr和5C&SE的定位是不一樣的,也不是像板上所說的盤子機
。
第一、R&D費用。
不管是5C還是SE,其實就是清庫存,蘋果並沒有花費太多的研究費用在上面,大致上的規
格、硬體都是沿用以往的設計、料材。
5C之沒有成功,其實就是硬體問題,在當時全部都是小手機的情況下,5C和5S的價差只差
了三四千,這樣的價格完全使5C沒有優勢。
SE之所以銷量不錯,我想是蘋果有記取5C的失敗經驗,硬體上提升,有A9晶片、2G的RAM
,加上大螢幕手機轉換期,SE的銷量自然不錯,至今都還有很多的粉絲期待出SE2。
而XR不同的地方在於,蘋果這次竟然為了一隻”廉價版” iphone,去研發一個新的技術
,將LCD延伸,盡量使之接近全螢幕。先不論這個Liquid Retina是不是噱頭,螢幕的邊角
是不是很醜,但這次的LCD螢幕的確和以往設計都不同,這背後的R&D費用必然大於5C以及
SE,甚至可能大於Xs、XS max,畢竟oled螢幕早已是市面上有的技術,而蘋果也沒有研發
出什麼技術,能解決oled的缺點(烙印 Pwm問題),外型部分,新出的這兩支旗艦機也只
是沿用X的外型。
第二、廉價機? 最後的LCD手機?
誠如第一點所說,如果蘋果真的將XR定位成廉價機,實在是沒有必要特別研發出新技術,
來做出LCD手機。 他們大可以只繼續沿賣i8/ 8+,或是新增一隻i9只是配上a12晶片。這
樣的做法絕對成本較低,供貨較穩定。同時也可能使iphone XS/ max的銷量更好,因為想
要高屏佔比螢幕、臉部解鎖,就必須買Xs/Xs max。
所以我認為Liquid Retina螢幕可能會是蘋果之後的方向之一,既然oled螢幕的缺點無法
解決,那不如發展出另一個東西來取代之,雖然目前看下來差距極大,但若LCD螢幕能做
到1080、窄邊框,未來實在沒有必要使用oled螢幕。因為LCD螢幕的壽命更長、成本更低
。
當然後半部的地方都是猜測,有可能蘋果就只是想研發一個高屏佔比的LCD來搶這中間的
客群,但只是就發表會上給我的感覺,Liquid Retina代表的是全新的技術,也帶來不同
的可能性。
第三、發表時間
從去年iphoneX來看,會擺在後方開賣的手機,通常都是重點機、或是預期銷量較高的。
畢竟若XR先開賣,大家發現跟Xs/ max相比,除了螢幕、外觀之外,效能沒有差太多,可
能很多人都會轉買XR。
第四、A12晶片
這次的發表會,感覺根本就是台積電的A12發表會,基本上所有的新功能都圍繞著這顆晶
片,像是Homecourt Shotscience即時分析技術、還有軟體調教的淺景深、AR等等,這顆
晶片看似和A11使用感覺相差不大,但是那也是建立在現階段有的功能之上。我相信再來
所更新的功能,大多會是針對A12設計,這也間接影響到明後年的新機,到時候若手上拿
的是A11的i8/i8+,說不定會因此得不到許多功能。
而照相部分,搭載A12的XR也能拍人像模式,就證明其實成像的好壞,跟鏡頭多寡沒有到
非常絕對的關係,不然隔壁棚的P3是怎麼用單鏡頭打趴很多雙鏡頭手機呢? 我相信好的
軟體調教、搭配上A12晶片的效能、智慧型HDR,XR的拍照效果是不會輸給i8+太多的。
總之,價差不大的情況下,又有預算限制下,我個人會選擇XR,是因為我看好後續的更新
、發展。
當然還是有隱憂,在新技術下的XR,整體產品的良率還是讓人非常擔心的,也有說法是晚
發售是因為新螢幕良率及產量的問題。 我猜發售後也會有許多災情吧!
而i8+最大的優點就是穩定,”目前”該有的他也都有,所以i8+的定位,目前可能就在那
些在意穩定度、以及習慣的人吧!(覺得比較像SE的感覺,名符其實的最後Jobs手機)
--
整體看下來,我覺得蘋果這隻Xr和5C&SE的定位是不一樣的,也不是像板上所說的盤子機
。
第一、R&D費用。
不管是5C還是SE,其實就是清庫存,蘋果並沒有花費太多的研究費用在上面,大致上的規
格、硬體都是沿用以往的設計、料材。
5C之沒有成功,其實就是硬體問題,在當時全部都是小手機的情況下,5C和5S的價差只差
了三四千,這樣的價格完全使5C沒有優勢。
SE之所以銷量不錯,我想是蘋果有記取5C的失敗經驗,硬體上提升,有A9晶片、2G的RAM
,加上大螢幕手機轉換期,SE的銷量自然不錯,至今都還有很多的粉絲期待出SE2。
而XR不同的地方在於,蘋果這次竟然為了一隻”廉價版” iphone,去研發一個新的技術
,將LCD延伸,盡量使之接近全螢幕。先不論這個Liquid Retina是不是噱頭,螢幕的邊角
是不是很醜,但這次的LCD螢幕的確和以往設計都不同,這背後的R&D費用必然大於5C以及
SE,甚至可能大於Xs、XS max,畢竟oled螢幕早已是市面上有的技術,而蘋果也沒有研發
出什麼技術,能解決oled的缺點(烙印 Pwm問題),外型部分,新出的這兩支旗艦機也只
是沿用X的外型。
第二、廉價機? 最後的LCD手機?
誠如第一點所說,如果蘋果真的將XR定位成廉價機,實在是沒有必要特別研發出新技術,
來做出LCD手機。 他們大可以只繼續沿賣i8/ 8+,或是新增一隻i9只是配上a12晶片。這
樣的做法絕對成本較低,供貨較穩定。同時也可能使iphone XS/ max的銷量更好,因為想
要高屏佔比螢幕、臉部解鎖,就必須買Xs/Xs max。
所以我認為Liquid Retina螢幕可能會是蘋果之後的方向之一,既然oled螢幕的缺點無法
解決,那不如發展出另一個東西來取代之,雖然目前看下來差距極大,但若LCD螢幕能做
到1080、窄邊框,未來實在沒有必要使用oled螢幕。因為LCD螢幕的壽命更長、成本更低
。
當然後半部的地方都是猜測,有可能蘋果就只是想研發一個高屏佔比的LCD來搶這中間的
客群,但只是就發表會上給我的感覺,Liquid Retina代表的是全新的技術,也帶來不同
的可能性。
第三、發表時間
從去年iphoneX來看,會擺在後方開賣的手機,通常都是重點機、或是預期銷量較高的。
畢竟若XR先開賣,大家發現跟Xs/ max相比,除了螢幕、外觀之外,效能沒有差太多,可
能很多人都會轉買XR。
第四、A12晶片
這次的發表會,感覺根本就是台積電的A12發表會,基本上所有的新功能都圍繞著這顆晶
片,像是Homecourt Shotscience即時分析技術、還有軟體調教的淺景深、AR等等,這顆
晶片看似和A11使用感覺相差不大,但是那也是建立在現階段有的功能之上。我相信再來
所更新的功能,大多會是針對A12設計,這也間接影響到明後年的新機,到時候若手上拿
的是A11的i8/i8+,說不定會因此得不到許多功能。
而照相部分,搭載A12的XR也能拍人像模式,就證明其實成像的好壞,跟鏡頭多寡沒有到
非常絕對的關係,不然隔壁棚的P3是怎麼用單鏡頭打趴很多雙鏡頭手機呢? 我相信好的
軟體調教、搭配上A12晶片的效能、智慧型HDR,XR的拍照效果是不會輸給i8+太多的。
總之,價差不大的情況下,又有預算限制下,我個人會選擇XR,是因為我看好後續的更新
、發展。
當然還是有隱憂,在新技術下的XR,整體產品的良率還是讓人非常擔心的,也有說法是晚
發售是因為新螢幕良率及產量的問題。 我猜發售後也會有許多災情吧!
而i8+最大的優點就是穩定,”目前”該有的他也都有,所以i8+的定位,目前可能就在那
些在意穩定度、以及習慣的人吧!(覺得比較像SE的感覺,名符其實的最後Jobs手機)
--
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