Apple 的另一大麻煩:iPad 連續 12 季銷 - 手機討論

By Olive
at 2017-04-04T23:42
at 2017-04-04T23:42
Table of Contents
Apple 的另一大麻煩:iPad 連續 12 季銷量衰退中!
文/記者譚偉晟/ 2017-04-04 17:34
儘管 iPhone 的銷售表現在 iPhone 7 的帶動下逐漸好轉,但 Apple 的另一款行動裝置 iPad 卻仍在低潮。《9to5Mac》報導指出,iPad 目前銷售仍不見起色,已經連續 12 個季度出現銷量衰退!
該報導指出,過去 4 年時間有各種關於 iPad 衰退的說法,包含 iPad 的產品使用週期便常、大尺寸 iPhone 推出的影響、缺少專門的 App 等。然而其中另一個關鍵問題,該報導認為是 iPad mini 的拖累。
原因在於大尺寸 iPhone 的推出,直接衝擊的就是 iPad mini 系列。對此目前 Apple 的做法就是透過一台比 iPad mini 更便宜、而且螢幕還有 9.7 吋的新 iPad 來重新定位市場,設法解決這個問題。
從圖表上可以看到 9.7 吋與 12.9 吋的 iPad 產品仍有小幅增長,但由於 iPad mini 的銷量衰退,導致 iPad 整體的銷量表現依舊持續下探,這也是為何 Apple 逐漸降低 iPad Mini 的產品重要性,希望將重心方在大尺寸螢幕的 iPad 產品。
像是 Apple 也正透過 iPad Pro 的市場定位,去拯救 iPad 的銷售衰退。其中可以觀察到的部分,包含 Apple 執行長 Tim Cook 呼籲 iPad 將成為未來的個人電腦主流,以及 iPad Pro 主打更輕便的個人電腦體驗,都說明了 Apple 希望重新找出 iPad 被消費者接受的可能。
http://3c.ltn.com.tw/news/29568
最重要的一點就是iPad實在是太耐用、太難壞了
很多時候,使用者其實反而希望科技產品不要太耐用,畢竟這才能找個理由換新的
尤其是對經濟狀況不完全自主的人 (小孩或是給另一半管帳的)
因此蘋果的iPad系列平板耐用度過高反而成為了敗筆
雖然說平板這種東西壞掉的機會本來就比手機小很多
因為比較少接觸各種險惡的環境,像是騎車的時候放在口袋裡這種
同時使用頻率也稍微低了一些
--
為你而更美麗 Reflects U 全新3D水漾玻璃設計
讓手機了解你 Learns from U 搭配語音控制
再一次,創造 Puts U on Top 大/小雙螢幕,關注你的焦點
年度旗艦效能 The best-ever U 高通驍龍821 64 bit 四核心處理器
hTC U Ultra - 一切為你
--
文/記者譚偉晟/ 2017-04-04 17:34
儘管 iPhone 的銷售表現在 iPhone 7 的帶動下逐漸好轉,但 Apple 的另一款行動裝置 iPad 卻仍在低潮。《9to5Mac》報導指出,iPad 目前銷售仍不見起色,已經連續 12 個季度出現銷量衰退!
該報導指出,過去 4 年時間有各種關於 iPad 衰退的說法,包含 iPad 的產品使用週期便常、大尺寸 iPhone 推出的影響、缺少專門的 App 等。然而其中另一個關鍵問題,該報導認為是 iPad mini 的拖累。
原因在於大尺寸 iPhone 的推出,直接衝擊的就是 iPad mini 系列。對此目前 Apple 的做法就是透過一台比 iPad mini 更便宜、而且螢幕還有 9.7 吋的新 iPad 來重新定位市場,設法解決這個問題。
從圖表上可以看到 9.7 吋與 12.9 吋的 iPad 產品仍有小幅增長,但由於 iPad mini 的銷量衰退,導致 iPad 整體的銷量表現依舊持續下探,這也是為何 Apple 逐漸降低 iPad Mini 的產品重要性,希望將重心方在大尺寸螢幕的 iPad 產品。
像是 Apple 也正透過 iPad Pro 的市場定位,去拯救 iPad 的銷售衰退。其中可以觀察到的部分,包含 Apple 執行長 Tim Cook 呼籲 iPad 將成為未來的個人電腦主流,以及 iPad Pro 主打更輕便的個人電腦體驗,都說明了 Apple 希望重新找出 iPad 被消費者接受的可能。
http://3c.ltn.com.tw/news/29568
最重要的一點就是iPad實在是太耐用、太難壞了
很多時候,使用者其實反而希望科技產品不要太耐用,畢竟這才能找個理由換新的
尤其是對經濟狀況不完全自主的人 (小孩或是給另一半管帳的)
因此蘋果的iPad系列平板耐用度過高反而成為了敗筆
雖然說平板這種東西壞掉的機會本來就比手機小很多
因為比較少接觸各種險惡的環境,像是騎車的時候放在口袋裡這種
同時使用頻率也稍微低了一些
--
為你而更美麗 Reflects U 全新3D水漾玻璃設計
讓手機了解你 Learns from U 搭配語音控制
再一次,創造 Puts U on Top 大/小雙螢幕,關注你的焦點
年度旗艦效能 The best-ever U 高通驍龍821 64 bit 四核心處理器
hTC U Ultra - 一切為你
--
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