iPhone 7 分析文 - iOS

Ben Thompson 是一位我很喜歡的獨立產業分析師，這是他在 iPhone 7 發表後的分析文，

我相當喜歡也認同文章的觀點：

Apple’s willingness and patience to lay the groundwork for new
features over multiple generations remains one of its most
impressive qualities. Apple Pay, for example, didn’t come until
the iPhone 6, but the groundwork had already been laid by the
introduction of Touch ID and the secure element in the iPhone 5S.
Similarly, while Apple introduced Bluetooth beacons in 2013 and
the Apple Watch in 2014, the company had actually been shipping
the necessary hardware since 2011’s iPhone 4S. I wouldn’t be
surprised if we look back at the iPhone 7 Plus’ dual cameras with
similar appreciation.

蘋果為了新功能的佈局可以延伸至數個世代以前，這樣的意志與耐心已經是
他們最令人印象深刻的特質之一。舉例來說，Apple Pay，直到 iPhone 6 才
出現，但是 Touch ID 跟安全晶片早就在 iPhone 5S 打下基礎。類似的場景
，蘋果在 2013 年推出的 bluetooth beacons 與 2014 年的 Apple Watch
所需要的硬體，早就已經隨著 2011 年的 iPhone 4S 在市場上流通了。屆時
如果我們回頭看 iPhone 7 Plus 的雙鏡頭也是走類似的套路我一點也不會意
外。


Start with the space: getting rid of the headphone jack fits with
the multi-year feature creation I detailed above; current rumors
are that next year’s 10th-anniversary iPhone will be nothing but
a screen. Making such a phone, though, means two fundamental
changes to the iPhone: first, the home button needs, well, a new
home; last year’s introduction of 3D Touch and the iPhone 7’s
force touch home button lay the groundwork for that. That
headphone jack, though, is just as much of an impediment: try to
find one phone or music player of modern thinness that has the
headphone jack under the screen (the best example of the space
issues I’m referring to: the 6th generation iPod nano).


從空間開始：移除耳機孔確實符合我前段所說花費數年堆疊功能的模式。謠
傳下一個十週年 iPhone 將會只剩下一片大螢幕，而要製造這樣的裝置需要
兩個基礎改變：第一，Home 鍵，誒，他需要一個新家。去年推出的 3D
Touch 跟 iPhone 7 的 force touch Home 鍵就是為此打下基礎。至於耳機
孔嘛，差不多就是一個阻礙：可以試著找看看，有哪一隻手機或音樂播放器
，有現代的薄度同時還有耳機孔放在螢幕下的（這樣的空間議題的最佳範例
是我曾經提過的：六代 iPod nano）

另外還有其他關於發表會的看法，有興趣的話全文在這：http://bit.ly/2cnzV8n

關於 Ben Thompson，現在專職經營自己的科技相關產業分析文部落格 Stratechery，每

週有一篇免費的分析文（像是這篇）跟每天一篇需要訂閱才看得到的文章，有點像是每天

科技圈新聞消化與分析，有興趣的也可以多關注他或訂閱。

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