iPhone SE意外受歡迎,多國延長出貨日 - 手機討論

By Rebecca
at 2016-04-20T13:40
at 2016-04-20T13:40
Table of Contents
iPhone SE意外受歡迎,多國延長出貨日
研調機構TrendForce數據顯示,蘋果iPhone在第一季銷售僅4200萬支,
相較去年第四季大幅減少43.8%,就在市場對蘋果即將公佈 的財報相當擔憂之際,
蘋果有好消息傳出,根據外電指出,
蘋果打出史上最強4吋機的iPhone SE在全球多個市場中竟然出現供不應求,
出貨時間由剛開賣的7~10個工作天,已經延長至2~3周,這種熱銷的現象,
除向來對蘋果最為死忠的美國、日本外,還包括荷蘭、義大利、法國、加拿大、
紐西蘭以及香港等地區。
蘋果iPhone SE在開賣之初,其實市場普遍不看好,
多認為其應該是蘋果想要瞄準新興市場的武器,但以目前延長出貨時間的國家來看,
仍為向來就對蘋果相當買單的國家,換句話說,對於死忠的果粉來說,
iPhone SE魅力依舊。
分析師預估,iPhone SE今年銷售量上看1500萬支,可望為蘋果帶來68億美元營收貢獻,
只是,iPhone SE的熱銷也恐直接衝擊大尺寸iPhone 6s、6s Plus的銷售表現,
由於iPhone 6s、6s Plus為蘋果主力高端旗艦機,在其銷售成績不如以往下,
也成了蘋果第一季銷售季減逾4成的主要原因。
http://www.chinatimes.com/realtimenews/20160420002281-260410
大家都看得出來iphone se缺貨是因為飢餓行銷....蘋果也走上小米的不歸路....
靠著手機缺貨來營造很多人買的感覺....
小米靠著飢餓行銷成為了中國第一名....但是這一招蘋果不可能學得來的....
因為蘋果不是小米....蘋果也沒有雷軍這樣的行銷傳奇人物....蘋果就只有果粉而已....
等到下禮拜公布真實銷售量....就知道了....
--
研調機構TrendForce數據顯示,蘋果iPhone在第一季銷售僅4200萬支,
相較去年第四季大幅減少43.8%,就在市場對蘋果即將公佈 的財報相當擔憂之際,
蘋果有好消息傳出,根據外電指出,
蘋果打出史上最強4吋機的iPhone SE在全球多個市場中竟然出現供不應求,
出貨時間由剛開賣的7~10個工作天,已經延長至2~3周,這種熱銷的現象,
除向來對蘋果最為死忠的美國、日本外,還包括荷蘭、義大利、法國、加拿大、
紐西蘭以及香港等地區。
蘋果iPhone SE在開賣之初,其實市場普遍不看好,
多認為其應該是蘋果想要瞄準新興市場的武器,但以目前延長出貨時間的國家來看,
仍為向來就對蘋果相當買單的國家,換句話說,對於死忠的果粉來說,
iPhone SE魅力依舊。
分析師預估,iPhone SE今年銷售量上看1500萬支,可望為蘋果帶來68億美元營收貢獻,
只是,iPhone SE的熱銷也恐直接衝擊大尺寸iPhone 6s、6s Plus的銷售表現,
由於iPhone 6s、6s Plus為蘋果主力高端旗艦機,在其銷售成績不如以往下,
也成了蘋果第一季銷售季減逾4成的主要原因。
http://www.chinatimes.com/realtimenews/20160420002281-260410
大家都看得出來iphone se缺貨是因為飢餓行銷....蘋果也走上小米的不歸路....
靠著手機缺貨來營造很多人買的感覺....
小米靠著飢餓行銷成為了中國第一名....但是這一招蘋果不可能學得來的....
因為蘋果不是小米....蘋果也沒有雷軍這樣的行銷傳奇人物....蘋果就只有果粉而已....
等到下禮拜公布真實銷售量....就知道了....
--
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