LG穩定旗艦機G6在台市場售價 避免「跳水」現象 - 手機討論

By Callum
at 2017-04-23T18:44
at 2017-04-23T18:44
Table of Contents
LG穩定旗艦機G6在台市場售價 避免「跳水」現象再度發生
針對此次LG G6售價相對以往較高,台灣LG表示主要反應在手機重要元件成本,以及此次採
用全新螢幕、聲音輸出等設計,同時也希望能在兼顧合作通路銷售毛利等情況,因此針對
新機售價做了一定程度控管,使得此次新機售價提升至新台幣24900元。而針對過往LG旗艦
新機售價經常在上市幾週內「跳水」,LG方面則強調今年在此部份有做相關調整,因此預
期不會造成太大影響。
如同三星Galaxy S8系列因螢幕、記憶體等重要元件成本提高,加上導入不少新設計而使實
際售價相對增加,LG G6此次因為加入18:9顯示比例與HDR顯示效果的OLED螢幕、新增IP68
防水防塵設計,同時也對應32位元Hi-Fi Quad DAC晶片,對應更渾厚、立體的聲音輸出效
果,並且通過美國軍規MIL-STD810G摔落測試,因此也反應在整體售價,造成雖然維持使用
去年推出的Snapdragon 821處理器,但建議售價仍與多數硬體均有更新的三星Galaxy S8相
同。
對此,LG認為此次G6採用全新設計,並且在螢幕、聲音輸出與相機表現都有明顯突破,強
調整體使用體驗更為重要,而非僅是單方面追求效能。雖然確實在手機重要元件如螢幕、
記憶體等,以及全新技術應用使成本累加,進而反應在實際銷售價格,但LG認為提供更好
的設計與使用體驗,將能彌補價格調漲影響。
根據LG表示,在G6正式宣佈在台上市消息後,接下來將會擴大在台宣傳,藉此讓更多使用
者能近距離體驗此款新機所帶來魅力,但未來是否透過手機搭配新推出的兩款Android Wea
r 2.0智慧手錶銷售,目前則仍在評估階段,未來並不排斥此類作法。
針對過往LG高階機種往往在上市銷售數週內產生跌價情況,LG則說明此次在市場銷售價格
將做穩定調整,避免再次面臨市場實際售價大幅「跳水」,藉此穩定新機銷售表現。
新聞:mashdigi http://tinyurl.com/m4eswwr
====
LG實在相當聰明 過去的手機在發表過後幾個月價格就大幅下跌 形成所謂的跳水狀態
要解決這個問題 讓利潤不要太難看 最簡單的做法就是直接提高產品的售價了
如果以前開價22900 上市一個月跌價3000到19900元 低於合理的利潤範圍
現在直接價格拉高2000 上市一個月不可能跌價到19900元 怎麼算都還有得賺
台灣LG實在太聰明了 其他手機公司應該多學學他們的技巧才對
--
針對此次LG G6售價相對以往較高,台灣LG表示主要反應在手機重要元件成本,以及此次採
用全新螢幕、聲音輸出等設計,同時也希望能在兼顧合作通路銷售毛利等情況,因此針對
新機售價做了一定程度控管,使得此次新機售價提升至新台幣24900元。而針對過往LG旗艦
新機售價經常在上市幾週內「跳水」,LG方面則強調今年在此部份有做相關調整,因此預
期不會造成太大影響。
如同三星Galaxy S8系列因螢幕、記憶體等重要元件成本提高,加上導入不少新設計而使實
際售價相對增加,LG G6此次因為加入18:9顯示比例與HDR顯示效果的OLED螢幕、新增IP68
防水防塵設計,同時也對應32位元Hi-Fi Quad DAC晶片,對應更渾厚、立體的聲音輸出效
果,並且通過美國軍規MIL-STD810G摔落測試,因此也反應在整體售價,造成雖然維持使用
去年推出的Snapdragon 821處理器,但建議售價仍與多數硬體均有更新的三星Galaxy S8相
同。
對此,LG認為此次G6採用全新設計,並且在螢幕、聲音輸出與相機表現都有明顯突破,強
調整體使用體驗更為重要,而非僅是單方面追求效能。雖然確實在手機重要元件如螢幕、
記憶體等,以及全新技術應用使成本累加,進而反應在實際銷售價格,但LG認為提供更好
的設計與使用體驗,將能彌補價格調漲影響。
根據LG表示,在G6正式宣佈在台上市消息後,接下來將會擴大在台宣傳,藉此讓更多使用
者能近距離體驗此款新機所帶來魅力,但未來是否透過手機搭配新推出的兩款Android Wea
r 2.0智慧手錶銷售,目前則仍在評估階段,未來並不排斥此類作法。
針對過往LG高階機種往往在上市銷售數週內產生跌價情況,LG則說明此次在市場銷售價格
將做穩定調整,避免再次面臨市場實際售價大幅「跳水」,藉此穩定新機銷售表現。
新聞:mashdigi http://tinyurl.com/m4eswwr
====
LG實在相當聰明 過去的手機在發表過後幾個月價格就大幅下跌 形成所謂的跳水狀態
要解決這個問題 讓利潤不要太難看 最簡單的做法就是直接提高產品的售價了
如果以前開價22900 上市一個月跌價3000到19900元 低於合理的利潤範圍
現在直接價格拉高2000 上市一個月不可能跌價到19900元 怎麼算都還有得賺
台灣LG實在太聰明了 其他手機公司應該多學學他們的技巧才對
--
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