Sony高管解釋為何自家智能手機拍照落後 - 手機討論

By Eden
at 2019-03-05T17:01
at 2019-03-05T17:01
Table of Contents
Sony高管解釋為何自家智能手機拍照落後對手
https://www.ithome.com/0/412/461.htm
IT之家3月5日消息 Sony是智能手機行業最重要的參與者之一,原因是其為數十家手機製造
商提供相機感測器。儘管擁有這種硬體優勢,但令人奇怪的是該公司在過去幾年中從未真正
提供殺手級的智能手機相機體驗。
對此,Sony全球行銷高級經理亞當·馬什(Adam Marsh)在接受Trusted Reviews採訪時概
述了其中的原因,這位高管將原因歸咎於移動部門和Alpha無反相機部門之間的競爭。
Marsh稱,“儘管我們是一家公司,但有時仍然存在障礙,Alpha部門不想給移動部門某些東
西,因為不想讓手機跟價值3000英鎊的相機有一樣的拍照體驗。”這名高管還稱,“現在,
障礙已經消失了一點點。他們說‘好吧,我們已經知道智能手機和相機帶來同樣的體驗是一
件好事。‘”
前任SonyAlpha部門負責人的Kimio Maki現在負責移動部門,據報導他停止了Xperia XZ4的
工作,轉而採用新的舉措。Marsh說,新舉措使Maki促進了各品牌和移動部門之間的合作。
“因為影像團隊已經成為一體,他們可以在Cybershot,Alpha和Xperia之間分享這種體驗,
”這位高管解釋道。
這聽起來似乎是一個明智之舉,允許各個部門在理論上分享資源和創新。此外,該高管表示
,Alpha相機的軟體功能“可能”會移植到Sony Xperia系列手機。
Marsh稱還承認,Sony手機不具備大眾市場吸引力,但概述了其優勢,“Sony作為一個品牌
並不會吸引所有人。我們不是三星,我們不是華為。但我們要吸引的是那些想要高品質產品
的人,他們可以拍攝精彩的照片或影片,或做些不同的事情,“Marsh說,並補充說他們的
優勢與螢幕和相機有關。
Xperia 1代表此次重組後的Sony第一部旗艦,Sony的努力是否正在取得成果還需要拭目以待
。但考慮到該機擁有後置三攝像頭,4K HDR OLED顯示幕和RAW降噪功能,我們完全有理由保
持樂觀的態度。
備註:
看來未來DXO排行榜前幾名可以期待能看到Sony的手機了,
先是把相機部門負責人轉來手機部門,
然後在把相機方面的技術整合到手機中,
在加上Sony自身就是幾乎所有大廠的相機元件提供商,
完全有能力自己定制自己需要的鏡頭。
很期待Xperia 1能不能在拍照方面比下華為三星。
--
https://www.ithome.com/0/412/461.htm
IT之家3月5日消息 Sony是智能手機行業最重要的參與者之一,原因是其為數十家手機製造
商提供相機感測器。儘管擁有這種硬體優勢,但令人奇怪的是該公司在過去幾年中從未真正
提供殺手級的智能手機相機體驗。
對此,Sony全球行銷高級經理亞當·馬什(Adam Marsh)在接受Trusted Reviews採訪時概
述了其中的原因,這位高管將原因歸咎於移動部門和Alpha無反相機部門之間的競爭。
Marsh稱,“儘管我們是一家公司,但有時仍然存在障礙,Alpha部門不想給移動部門某些東
西,因為不想讓手機跟價值3000英鎊的相機有一樣的拍照體驗。”這名高管還稱,“現在,
障礙已經消失了一點點。他們說‘好吧,我們已經知道智能手機和相機帶來同樣的體驗是一
件好事。‘”
前任SonyAlpha部門負責人的Kimio Maki現在負責移動部門,據報導他停止了Xperia XZ4的
工作,轉而採用新的舉措。Marsh說,新舉措使Maki促進了各品牌和移動部門之間的合作。
“因為影像團隊已經成為一體,他們可以在Cybershot,Alpha和Xperia之間分享這種體驗,
”這位高管解釋道。
這聽起來似乎是一個明智之舉,允許各個部門在理論上分享資源和創新。此外,該高管表示
,Alpha相機的軟體功能“可能”會移植到Sony Xperia系列手機。
Marsh稱還承認,Sony手機不具備大眾市場吸引力,但概述了其優勢,“Sony作為一個品牌
並不會吸引所有人。我們不是三星,我們不是華為。但我們要吸引的是那些想要高品質產品
的人,他們可以拍攝精彩的照片或影片,或做些不同的事情,“Marsh說,並補充說他們的
優勢與螢幕和相機有關。
Xperia 1代表此次重組後的Sony第一部旗艦,Sony的努力是否正在取得成果還需要拭目以待
。但考慮到該機擁有後置三攝像頭,4K HDR OLED顯示幕和RAW降噪功能,我們完全有理由保
持樂觀的態度。
備註:
看來未來DXO排行榜前幾名可以期待能看到Sony的手機了,
先是把相機部門負責人轉來手機部門,
然後在把相機方面的技術整合到手機中,
在加上Sony自身就是幾乎所有大廠的相機元件提供商,
完全有能力自己定制自己需要的鏡頭。
很期待Xperia 1能不能在拍照方面比下華為三星。
--
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手機
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