Zenfone 4找韓國男星孔劉當代言人 - 手機討論

By Agnes
at 2017-07-11T10:38
at 2017-07-11T10:38
Table of Contents
節錄情報部分內容:
施崇棠決定斥重金,邀請亞洲男神,靠著超人氣韓劇《孤單又燦爛的神—鬼怪》,以及賣
座電影《屍速列車》爆紅的韓國男星孔劉擔任華碩新一代旗艦機Zenfone 4的亞太區代言
人。
「Zenfone 4是華碩今年的旗艦機種,已經拖了快半年,這次上市要一砲而紅,所以
Jonney(施崇棠)決定找到最知名度的代言人,能夠反攻被中國品牌侵蝕的亞太市場(不
含中國),代言費比2011年找周杰倫足足高1倍之多。」
據了解,6年前華碩曾找亞洲天王周杰倫設計花紋、配色、並撰寫開關機音樂的特別版筆
電,外傳代言費高達3,000萬元。這次找孔劉的代言費如果高出1倍,至少也是6,000萬元
起跳。
https://www.mirrormedia.mg/story/20170710fin001/
----------------------------------------------------------------
華碩危機:
從去年開始,中國手機品牌包括華為、OPPO等業者積極佈局,全力搶攻海外市場。
包括華碩好不容易打下江山的東歐以及東南亞、印度等新興市場,都被中國對手超越,市
佔率節節敗退,「不只東南亞,就連在故鄉台灣,2月份開始華碩就被OPPO超越,這讓施
崇棠臉色相當難看。」華碩人透露。
「原本去年Jerry(沈振來)向Jonney(施崇棠)保證可以衝出2500萬台的銷量,結果連
2000萬台都沒達標,今年更慘,從年初到現在只發表了幾支零星機種,根本沒新機可賣,
卻養了2千多人的手機團隊,這次組織改組,手機團隊成為瘦身的最大目標。」知情人士
透露。
今年2月華碩又被歐盟調查,有操控各國電商網站的產品定價之嫌,最高罰款可能近470億
元,加上在手機、平板以及筆電等業務衰退,手機業務虧損日益擴大下,在董事會中多次
激烈討論後,一向好好先生的施崇棠,也不得不做出瘦身的打算。
「包括Jonathan(華碩副董曾鏘聲),以及TED(策略長徐世昌)都支持進行組織檢討,
包括平板、手錶以及手機等不賺錢的單位進行整併,過程中確實有很激烈的爭辯,但最後
Jonney終於首肯,才會有這一波的組織大變動。」資深華碩人說。
https://www.mirrormedia.mg/story/20170710fin006
----------------------------------------------------------------------
組織改造:
進行組織大改組的華碩,將過去的系統事業分成3大部門,分別是電競、行動運算以及電
腦事業3大事業,過去支援的維修、服務、工業設計以及軟體開發等功能性部門則打入3大
事業之中,未被3大事業徵召的員工則統一進入人力平台(talent pool),未來將支援各
事業單位,或者佈局新事業所用。「預計將有近千人將會進入這個talent pool,這群人
的未來不確定最高。」知情人士透露。
「尤其是手機軟體開發,以及工業設計的功能性部門,大多是幾年前從宏達電跳槽來的員
工,在這波組織改造的過程中,最可能成為無部門可歸的苦主,如果8月底分紅結果出來
,沒拿到分紅的人,很可能就會選擇自己走人。」老華碩人觀察。
https://www.mirrormedia.mg/story/20170710fin005/
-----------------------------------------------------------------------------
怎麼會找韓國人做代言呢
這樣叫堅決反韓的人士怎麼辦
都虧錢還砸重金找代言人
是寄望韓星的魅力能在印尼等東南亞市場發酵嗎
oddo找當地市場的明星做代言人是不是比較有用啊
台灣oddo有穩定超越華碩嗎 目前看不出來
雖然最近在電信商門市看到辦oddo A57的人真的不是普通的多
菲律賓F3(台灣叫做oddo A77) 拿下當地同價位將近一半的市占率
http://bit.ly/2u7e01R
華碩除了要在東南亞和oddo硬幹 其他市場也要顧吧
--
#1PJBkE8t (MobileComm) [新聞] 網路負面評價多HTC失台灣之光美名
--
施崇棠決定斥重金,邀請亞洲男神,靠著超人氣韓劇《孤單又燦爛的神—鬼怪》,以及賣
座電影《屍速列車》爆紅的韓國男星孔劉擔任華碩新一代旗艦機Zenfone 4的亞太區代言
人。
「Zenfone 4是華碩今年的旗艦機種,已經拖了快半年,這次上市要一砲而紅,所以
Jonney(施崇棠)決定找到最知名度的代言人,能夠反攻被中國品牌侵蝕的亞太市場(不
含中國),代言費比2011年找周杰倫足足高1倍之多。」
據了解,6年前華碩曾找亞洲天王周杰倫設計花紋、配色、並撰寫開關機音樂的特別版筆
電,外傳代言費高達3,000萬元。這次找孔劉的代言費如果高出1倍,至少也是6,000萬元
起跳。
https://www.mirrormedia.mg/story/20170710fin001/
----------------------------------------------------------------
華碩危機:
從去年開始,中國手機品牌包括華為、OPPO等業者積極佈局,全力搶攻海外市場。
包括華碩好不容易打下江山的東歐以及東南亞、印度等新興市場,都被中國對手超越,市
佔率節節敗退,「不只東南亞,就連在故鄉台灣,2月份開始華碩就被OPPO超越,這讓施
崇棠臉色相當難看。」華碩人透露。
「原本去年Jerry(沈振來)向Jonney(施崇棠)保證可以衝出2500萬台的銷量,結果連
2000萬台都沒達標,今年更慘,從年初到現在只發表了幾支零星機種,根本沒新機可賣,
卻養了2千多人的手機團隊,這次組織改組,手機團隊成為瘦身的最大目標。」知情人士
透露。
今年2月華碩又被歐盟調查,有操控各國電商網站的產品定價之嫌,最高罰款可能近470億
元,加上在手機、平板以及筆電等業務衰退,手機業務虧損日益擴大下,在董事會中多次
激烈討論後,一向好好先生的施崇棠,也不得不做出瘦身的打算。
「包括Jonathan(華碩副董曾鏘聲),以及TED(策略長徐世昌)都支持進行組織檢討,
包括平板、手錶以及手機等不賺錢的單位進行整併,過程中確實有很激烈的爭辯,但最後
Jonney終於首肯,才會有這一波的組織大變動。」資深華碩人說。
https://www.mirrormedia.mg/story/20170710fin006
----------------------------------------------------------------------
組織改造:
進行組織大改組的華碩,將過去的系統事業分成3大部門,分別是電競、行動運算以及電
腦事業3大事業,過去支援的維修、服務、工業設計以及軟體開發等功能性部門則打入3大
事業之中,未被3大事業徵召的員工則統一進入人力平台(talent pool),未來將支援各
事業單位,或者佈局新事業所用。「預計將有近千人將會進入這個talent pool,這群人
的未來不確定最高。」知情人士透露。
「尤其是手機軟體開發,以及工業設計的功能性部門,大多是幾年前從宏達電跳槽來的員
工,在這波組織改造的過程中,最可能成為無部門可歸的苦主,如果8月底分紅結果出來
,沒拿到分紅的人,很可能就會選擇自己走人。」老華碩人觀察。
https://www.mirrormedia.mg/story/20170710fin005/
-----------------------------------------------------------------------------
怎麼會找韓國人做代言呢
這樣叫堅決反韓的人士怎麼辦
都虧錢還砸重金找代言人
是寄望韓星的魅力能在印尼等東南亞市場發酵嗎
oddo找當地市場的明星做代言人是不是比較有用啊
台灣oddo有穩定超越華碩嗎 目前看不出來
雖然最近在電信商門市看到辦oddo A57的人真的不是普通的多
菲律賓F3(台灣叫做oddo A77) 拿下當地同價位將近一半的市占率
http://bit.ly/2u7e01R
華碩除了要在東南亞和oddo硬幹 其他市場也要顧吧
--
#1PJBkE8t (MobileComm) [新聞] 網路負面評價多HTC失台灣之光美名
推 xiaojh : 很客觀的事實,行銷這塊HTC要好好加油.尤其網路風向 06/23 15:46
#1PLchgof (MobileComm) → Behave : 反正帽子先戴,即使不是受潮,腸黑的目的都已達成07/01 10:40
#1PDO2jnz (MobileComm) → Andy7577272 : 我們幾家店加起來破百張U11預購單06/06 00:33
--
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