中國手機在台灣5月OPPO A57與R9s雙機熱賣 - 手機討論

By Joe
at 2017-07-10T00:09
at 2017-07-10T00:09
Table of Contents
https://www.sogi.com.tw/articles/china_smartphone/6249495
根據市調機構統計,2017 年 5 月台灣手機銷售量為 60.4 萬部,雖然較去年同期相比減
少,但和上個月相比增加 6.1 萬部。中國手機品牌在台灣,線下通路依舊以 OPPO 表現
最好,銷售額與銷售量市佔率分別拿下第五、第六;OPPO A57 與 R9s 雙雙擠進台灣前十
款熱銷手機,排在第六與第十,OPPO A57 是 4 月才在台灣上市的新品。
台灣 2017 年 5 月銷售量市占前三大的中國手機品牌依序是 OPPO、小米(Xiaomi)、華
為(HUAWEI),在整體市場銷售量(不分是否為中國品牌)部分,分別排在第 6(8.2%)
、第 9(2.6%)、第 14(0.7%),維持與上個月同樣的排序。銷售額市占前三大中國手
機品牌依序則為 OPPO、小米、華為,分別在整體市場銷售額排在第 5(6.8%)、第 7(
1.6%)、第 9(1%)。小米靠著紅米 Note 4X 成長不少,反觀華為在本月銷售量與銷售
額呈現衰退。
台灣最熱銷的前十款中國手機為 OPPO A57、OPPO R9s、紅米 Note 4X 64GB、OPPO R9
Plus、紅米 Note 4X 32GB、OPPO F1s、HUAWEI P10 Plus、ZTE F327、OPPO A39、
HUAWEI Mate 9;其中,OPPO 有 5 款、華為 2 款、小米 2 款、ZTE 唯一的 1 款是功能
型手機,上述十款產品 OPPO A57 與 R9s 擠進台灣整體市場的前十大熱銷手機,紅米
Note 4X 64GB 則是排在第19,其餘在 20 名以外。
心得:
其實A57能夠賣進前十是挺神奇的
感覺Oppo的行銷重點也沒放在這台身上
看起來應該是搭配的資費很有功勞?
畢竟門市人員一直是Oppo的下手重點之一
類似的台哥大客製機也有類似的情況
相對來說像是小米就一直都沒啥作為
不知道實體店多開那麼一點會有多少的幫助
--
根據市調機構統計,2017 年 5 月台灣手機銷售量為 60.4 萬部,雖然較去年同期相比減
少,但和上個月相比增加 6.1 萬部。中國手機品牌在台灣,線下通路依舊以 OPPO 表現
最好,銷售額與銷售量市佔率分別拿下第五、第六;OPPO A57 與 R9s 雙雙擠進台灣前十
款熱銷手機,排在第六與第十,OPPO A57 是 4 月才在台灣上市的新品。
台灣 2017 年 5 月銷售量市占前三大的中國手機品牌依序是 OPPO、小米(Xiaomi)、華
為(HUAWEI),在整體市場銷售量(不分是否為中國品牌)部分,分別排在第 6(8.2%)
、第 9(2.6%)、第 14(0.7%),維持與上個月同樣的排序。銷售額市占前三大中國手
機品牌依序則為 OPPO、小米、華為,分別在整體市場銷售額排在第 5(6.8%)、第 7(
1.6%)、第 9(1%)。小米靠著紅米 Note 4X 成長不少,反觀華為在本月銷售量與銷售
額呈現衰退。
台灣最熱銷的前十款中國手機為 OPPO A57、OPPO R9s、紅米 Note 4X 64GB、OPPO R9
Plus、紅米 Note 4X 32GB、OPPO F1s、HUAWEI P10 Plus、ZTE F327、OPPO A39、
HUAWEI Mate 9;其中,OPPO 有 5 款、華為 2 款、小米 2 款、ZTE 唯一的 1 款是功能
型手機,上述十款產品 OPPO A57 與 R9s 擠進台灣整體市場的前十大熱銷手機,紅米
Note 4X 64GB 則是排在第19,其餘在 20 名以外。
心得:
其實A57能夠賣進前十是挺神奇的
感覺Oppo的行銷重點也沒放在這台身上
看起來應該是搭配的資費很有功勞?
畢竟門市人員一直是Oppo的下手重點之一
類似的台哥大客製機也有類似的情況
相對來說像是小米就一直都沒啥作為
不知道實體店多開那麼一點會有多少的幫助
--
Tags:
手機
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