原價屋引起的生態改變 - 3C
By Frederica
at 2016-03-26T14:40
at 2016-03-26T14:40
Table of Contents
另一系列文章討論原價屋價格很硬這件事,
想要來聊聊原價屋引起的生態改變
首先原價屋的優點是價格透明,因此非常的硬,而且絕對不便宜(所以又叫高價屋)
店員也如同NPC一樣,指著估價系統顯示多少錢就是多少錢
┌→價格透明當然是好事,可是因為原價屋吸引太多客群
│ 其他的店就會覺得原價屋那個價格賣得出去,所以他們也賣相同價格
│
│ 因此大家現在去光華逛一圈,原則上價格不會差太多了
│ 甚至有的店家直接開原價屋的估價系統報給你價格
│
│ 久而久之,許多人也懶得去別家問,反正價格差不了多少
└─就直接在原價屋買,因此就變成一直回到上面的循環
這樣子其實跟中油和台塑很像,大家可以看到中油每次公告漲跌多少
台塑幾乎都是同步價格跟進。
這個我覺得對消費者並不是好事,雖然沒有檯面上的聯合壟斷,
但是卻是實質上的壟斷。
當然原價屋是無辜的,他們價格透明也是正確的事情。
對其他店家來說也是無辜的,因為店家當然是盡可能的獲取利潤。
但這樣的生態,結果就是消費者的選擇變少了,我是這樣想的。
大家的看法是如何呢?
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