哪一家手機廠商的產品線規劃最好? - 手機討論

By Blanche
at 2016-04-08T21:41
at 2016-04-08T21:41
Table of Contents
其實這問題是很開放式的大哉問XD 但討論起來應該會挺有意思的
畢竟現在的市場格局越來越難一台打天下,
通常得要是一連串的機種排列來滿足多種需要
而且排擠效應不能太嚴重,不然就會像-4鰻魚飯一樣一去不復返
最好的產品線規劃是相得益彰各個產品都能賣更多,
但要做到這點幾乎不可能(?)
現在比較常見的
像是犧牲打作法,利用雙產品高低特性來推動高價產品
或是超密集機海更新戰略,密集更迭規格佔據最高端或是最低價市場
方法是很多,但是做到最好的是誰呢?
先來看手機前五大當作討論例子(以2015~2016的產品線規劃為止)
1.三星
Note系列/Edge系列- S系列 - A系列 - J系列(平行的還有E,O 聽說還會有C? )
2.蘋果
iPhone Plus - iPhone - (中間還會夾去年產品)-iPhone SE
3.華為
MATE- P系列(高中低三台) -榮耀系列(高中低不只三台)
4.小米
小米Note-小米-紅米Note-紅米
5.其實我在想到底該列LG還是聯想Moto 不如都列好了
LG
V系列-G系列-Stylus和奇怪的G系列變種-X系列(2016)-K系列(2016)
聯想Moto(只列Moto 不然Vibe幾乎就只有樂檸了)
Moto X (Force/Play/Style)-Moto G- Moto E
--
畢竟現在的市場格局越來越難一台打天下,
通常得要是一連串的機種排列來滿足多種需要
而且排擠效應不能太嚴重,不然就會像-4鰻魚飯一樣一去不復返
最好的產品線規劃是相得益彰各個產品都能賣更多,
但要做到這點幾乎不可能(?)
現在比較常見的
像是犧牲打作法,利用雙產品高低特性來推動高價產品
或是超密集機海更新戰略,密集更迭規格佔據最高端或是最低價市場
方法是很多,但是做到最好的是誰呢?
先來看手機前五大當作討論例子(以2015~2016的產品線規劃為止)
1.三星
Note系列/Edge系列- S系列 - A系列 - J系列(平行的還有E,O 聽說還會有C? )
2.蘋果
iPhone Plus - iPhone - (中間還會夾去年產品)-iPhone SE
3.華為
MATE- P系列(高中低三台) -榮耀系列(高中低不只三台)
4.小米
小米Note-小米-紅米Note-紅米
5.其實我在想到底該列LG還是聯想Moto 不如都列好了
LG
V系列-G系列-Stylus和奇怪的G系列變種-X系列(2016)-K系列(2016)
聯想Moto(只列Moto 不然Vibe幾乎就只有樂檸了)
Moto X (Force/Play/Style)-Moto G- Moto E
--
Tags:
手機
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