[新聞] YouTube 威脅Google霸業 - Google

※ 引述《chris (ψ純粹透明ζ低調上等！)》之銘言：
: 看得快笑死了！
: 這新聞一定要轉…2009/1/19的 XD
: 以下全文轉錄===
: http://mag.udn.com/mag/digital/storypage.jsp?f_ART_ID=173291
: YouTube 威脅Google霸業
: ‧聯合新聞網 2009/01/19



直接看原文

原文： http://xor.tw/+c2pdv 紐約時報 01/17 2009 MIGUEL HELFT

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At First, Funny Videos. Now, a Reference Tool.

一剛開始，是一個有趣影片的分享地；
到了現在，成為搜尋資訊的參考工具。

By MIGUEL HELFT Published: January 17, 2009

Tyler Kennedy, 9, at home in California, uses YouTube to research reports for
school and to hunt tips to advance in his video games. Noah Berger for The New

York Times （照片） 九歲的泰勒甘乃迪，在加州的家中使用 Youtube
搜尋準備學校報告上所需要的資訊，並尋找卡關電玩所需的破關提示。
*** 看起來像個亞裔小朋友


FACED with writing a school report on an Australian animal, Tyler Kennedy began
where many students begin these days: by searching the Internet. But Tyler
didn’t use Google or Yahoo. He searched for information about the platypus on
YouTube.

為了撰寫澳洲動物為主題的學校作業，泰勒和其他學生一樣，
使用「網路搜尋」收集資料作為起點。
但是泰勒並沒有先用 Google Search 或 Yahoo! Search

他選擇了使用 Youtube 尋找鴨嘴獸的資料。

“I found some videos that gave me pretty good information about how it mates,
how it survives, what it eats,” Tyler said. Similarly, when Tyler gets stuck on
one of his favorite games on the Wii, he searches YouTube for tips on how to
move forward. And when he wants to explore the ins and outs of collecting
Bakugan Battle Brawlers cards, which are linked to a Japanese anime television
series, he goes to YouTube again.

泰勒表示：『我找到一些資訊豐富的影片，例如：鴨嘴獸怎麼交配、如何生存、進食』
同樣的，泰勒玩 Wii 卡關時，他也搜尋 YouTube 來找出如何繼續破關。
而，當他想要更加了解收集「爆丸戰鬥卡」（爆丸為日本的卡片戰鬥兒童動畫）
的詳細資訊時他一樣還是找上 Youtube。

While he favors YouTube for searches, he said he also turns to Google from time
to time.

雖然他偏好使用 Youtube 作為搜尋工具，
但是小弟弟表示他有時候也會用一下 Google Search。

“When they don’t have really good results on YouTube, then I use Google,”
said Tyler, who is 9 and lives in Alameda. Calif.

家住加州阿拉米達的泰勒表示：
『當 YouTube 找不到好的資訊，我就會使用 Google』

Tyler’s way of experiencing the Web — primarily through video — may not be
mainstream, at least not yet. But his use of YouTube as his favorite search
engine underscores a shift that is much broader than the quirky habits of
children.

泰勒的「以視訊/影片為導向」的網路使用方式，也許不是主流使用方式
（最少現在還不是），但是小朋友的偏好使用 YouTube 作為搜尋方式，
除了代表一種兒童特殊的網路使用習慣外，更加標示了目前搜尋方式的轉換演進。

The explosion of all types of video content on YouTube and other sites is
quickly transforming online video from a medium strictly for entertainment and
news into one that is also a reference tool. As a result, video search, on
YouTube and across other sites, is rapidly morphing into a new entry point into
the Web, one that could rival mainstream search for many types of queries.

在 Youtube 和其他視訊分享網站上爆炸性成長的的各式上傳影片，
讓這些視訊影片分享網站從「娛樂、新聞資訊的分享媒體」轉換成為
「也是個搜尋資訊的參考工具」 因此，在 YouTube 和其他網站「視訊/影片搜尋」，
快速的演化為新的入口，搜尋內容的多樣性不輸給主流的搜尋引擎。

“There are an increasing number of people who are doing video searches to
supplement and improve what they do in their offline lives,” said Suranga
Chandratillake, the chief executive of Blinkx, a video search engine.

Suranga Chandratillake 表示
『越來越多網路使用者利用影片搜尋日常生活所需的資訊』

Suranga 是 Blinkx 影片搜尋引擎公司的執行長

With inexpensive cameras flooding the market and a proliferation of Web sites
hosting seemingly unlimited numbers of clips, it’s never been easier to create
and upload video. You can now find an online video on virtually any topic. Web
videos teach how to grout a tub, offer reviews of the latest touch-screen phones
and give you a feel for walking across the Ponte Vecchio in Florence, Italy.

隨著充斥市場的便宜攝影設備，以及如雨後春筍般不限制上傳影片數目的分享網站，
上傳分享影片，變得再簡單也不過。

你可以在這些視訊網站找到所有想找的主題，如：
- 安裝浴缸教學影片
- 觸控式螢幕手機使用評論
- 義大利佛羅倫斯維琪奧橋旅遊心得


The consumption of video has followed a similar trajectory. In November, 146
million Americans watched videos online, streaming a total of 12.6 billion video
clips, or nearly double the number they streamed just 20 months ago, according
to comScore.

上傳影片如此成長快速，觀看影片也是如此。
根據 comScore 的統計，在 2008 十一月份，
一億四千六百萬美國人觀看過總計約 126 億個影片串流，
這個數目將近是 20 個月前的兩倍。

YouTube itself has grown even faster. Its share of videos streamed soared to 40
percent in November from 17 percent in March 2007.

YouTube 本身成長的比上述的數字更快
在 2008 三月成長 17%，2008 十一月份的影片數量飆升 40%。

*** 基期可能上月或者是比去年同期，但是原文沒有交代

And now YouTube, conceived as a video hosting and sharing site, has become a
bona fide search tool. Searches on it in the United States recently edged out
those on Yahoo, which had long been the No. 2 search engine, behind Google.
(Google, incidentally, owns YouTube.) In November, Americans conducted nearly
2.8 billion searches on YouTube, about 200 million more than on Yahoo, according
to comScore.

現在的 YouTube，從原先設定的視訊分享網站，同時成為不折不扣的「資訊搜尋工具」
以美國來說，在 YouTube 上面的搜尋量已經稍為超越了 Yahoo! 搜尋，取代 Yahoo!
盤據已久的美國第二名搜尋市場。

在 2008 十一月份，comScore 提供的統計資訊來看，
美國人總共進行了 28 億次的 YouTube 搜尋，比 Yahoo! 搜尋還要多出 2 億次。
當然第一名還是 Google，而 Google 擁有 YouTube 大部分股權。


This startling statistic prompted Alex Iskold, the founder and chief executive
of Adaptiveblue.com, a Web start-up, to ask in a blog post, “Is YouTube the
next Google?” In other words, is YouTube effective as a mainstream search
engine, and might it supplant or rival Google some day?

這個驚人的統計結果，讓 Adaptiveblue.com 的執行長 Alex Iskold
在他的部落格寫出一篇文章 「YouTube 是否是下一個 Google？」

換句話說，YouTube Search 是否有可能成為一個獲得有效的搜尋結果的主流搜尋方式，
甚至有一天成為 Google Search 的對手甚至替代品？

To test the idea, Mr. Iskold, whose inquiry was inspired partly by a
conversation with Ian Kennedy, Tyler’s father, about his son’s search habits,
performed a series of queries on YouTube and rated the results. Not
surprisingly, some searches (vacuuming carpets, Donkey from Shrek) produced
better results than others (George Washington, astrophysics).

為了測試這個假設，Iskold 進行了部分的關鍵字搜尋並且比較搜尋結果
正如他的預料，部分的關鍵字如「地毯吸塵、史瑞克的驢子」在 YouTube 的結果
會比「喬治華盛頓、太空物理學」來的好。

上述的測試和假設，部分的靈感來自於和泰勒的爸爸 Ian Kenndy
交換泰勒小朋友的網路搜尋習慣意見時產生。

As more video is added to the Web, the proportion of video searches that deliver
satisfactory answers will grow, too. The question is, how far will video go as
an alternative to text?

隨著更多影片的上傳，影片搜尋結果的品質會隨之提昇。
關鍵問題在於：「影片資訊會取代文字資訊到什麼樣的境界？」

Mr. Iskold said that two factors would naturally limit video’s potential to
supplant text on the Web. First, much content doesn’t lend itself well to
video. And the Internet derives much of its utility from the web of links
connecting its sites. But Mr. Iskold said that a shift toward video would
continue, and that young Internet users, like Tyler, would only accelerate it.
(In the comments section of Ms. Iskold’s blog post, two other parents said that
their sons also used YouTube as their primary search tool.)

Iskold 表示有兩個因素，會影響影片視訊資訊取代文字資訊在網路上內容的比例，
1. 很多內容無法完全用視訊影片表示
2. Internet derives much of its utility from the web of
links connecting its sites

*** 2. 這句話很抽象，不曉得 Iskold 想表達什麼

但是縱使如此，Iskold 還是認為，這個演化會持續下去，
像是泰勒小朋友這類的年輕使用者，會加速這個演化過程。

在 Iskold 部落格的回應中，
有兩位父母親也表示他們的孩子同樣使用 YouTube Search
為主要資訊搜尋工具。

At YouTube, Hunter Walk, a director of product management, said the move toward
video might not necessarily lead to a decline in the consumption of text or
other media. Video, text and other formats, he said, will complement one another
in interesting ways.

YouTube 的產品經理表示，
影片資訊的成長和習慣改變，不代表一定會侵蝕到文字或其他媒體的內容比例；

他表示 『影片視訊、文字、其他媒體，會用有趣的方式互相補足」

Mr. Walk said a good example is provided by an ad for Hillary Rodham Clinton
during the Democratic presidential primaries — the one in which a voice asks
“Who do you want answering the phone?” at the White House at 3 a.m. during a
crisis. A search for “Hillary Clinton 3 a.m.” on Google would bring up news
stories about the ad and the controversy surrounding it. On YouTube, the same
search brought up the original commercial, as well a response by the Barack
Obama campaign, pundits’ commentaries and an assortment of spoofs, giving users
a much different understanding of how the story unfolded, Mr. Walk said.

Hunter Walk 舉出一個例子：「希拉蕊的民主黨總統初選競選廣告」

影片中問道『您在凌晨三點遇到危機，打電話到白宮想要誰回應您的電話？』

在 Google Search 搜尋 "Hillary Clinton 3 a.m."
會得到許多關於此競選廣告的「報導新聞、爭議、戰文」等等

在 YouTube 搜尋 "Hillary Clinton 3 a.m."
則會得到「原始的廣告影片」，以及「歐巴馬陣營、資深媒體人」的回應，
和一堆衍生的「惡搞 KUSO」 影片 提供使用者不同的觀點和看法。

“Video is part of the discovery process,” he said. “Depending on the user and
the type of content, users may want to start with video or text.”

Hunter 表示 『影片是探索資訊的部分過程』
『根據使用習慣和想探索的資訊內容，使用者會自行從影片搜尋或文字搜尋進行起步』

YouTube won’t break out searches by category, but Mr. Chandratillake said that
on Blinkx, some of the fastest-growing searches were in reference categories
like money, travel, health and food. More traditional categories, like
entertainment, sports and user-generated content, remain more popular but are
growing at a slower rate, suggesting a shift.

YouTube won’t break out searches by category
*** 天外飛來一筆，不曉得記者想表達什麼...好像少了一些前後文

Suranga 表示在 Blinkx 的統計資訊中，
部分參考資訊分類如理財、旅遊、保健、食物等分類成長快速，
而傳統的分類如娛樂、運動、使用者自行產生的內容，
仍然是較為受歡迎 但是成長較為緩慢； 這種統計結果也顯示演化的趨勢。


Tyler’s father, Mr. Kennedy, who is a product manager at Nokia, said he has
watched Tyler and his friends going from the Wii to the computer and back to the
Wii enough times to understand how much the use of online video is changing.
“All of us who are a certain age think of video as a medium associated with
television, and not as a reference,” Mr. Kennedy said. “It’s another method
of search that we don’t fully appreciate.”

泰勒小朋友的父親（Nokia 的產品經理）表示，
他看過兒子和兒子朋友在電腦(youtube)和 Wii 之間跑來跑去好幾次，
就可以了解線上影片分享的用途正在改變。

『我們這種年紀的人會認為，影片就是和電視相關的媒體，不會把它想成是一種參考工具』
『目前我們這種年紀的人，還沒辦法完全了解並認同這種資訊搜尋方式』

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內文編譯應該沒有大問題。
原文的確有「取代」的討論，不過指的應該是習慣的演化，
而 YouTube 產品經理和同業也傾向這個趨勢是「互相補足」。

這篇的重點是提出
=> 「入口和搜尋習慣的演化」，而習慣這樣的小朋友，代表未來的消費主力。　
=> 「Yahoo! Search 輸給 YouTube Search」兩億次 Queries per month


標題可能記者或報紙主編為了讓版面好看，
或有吸引力（不管是引戰，或吸引眼球）而簡化過頭。




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