蘋果全球市佔比率不高的原因? - 手機討論
By Lydia
at 2022-01-21T13:32
at 2022-01-21T13:32
Table of Contents
先講結論：因為中低階機佔滿市場份額，如果以台灣的角度去看當然很怪，因為我們不是
窮國。
這邊有一份2021 Q2的高階市場數據（連結：https://reurl.cc/8WpOVj）
https://i.imgur.com/lE8LhCl.png
https://i.imgur.com/gH6Uneg.png
蘋果在高階市場不僅是市佔第一，而且銷售份額還超過一半，也有持續增長的跡象。
再拿該網站的八國前五名的手機銷售佔額來講（連結：https://reurl.cc/EpRaA0）
裡面統計的國家有美國、英國、中國、印度、法國、韓國、德國、日本。
先上數據：
https://i.imgur.com/IdzW1ke.png
https://i.imgur.com/7T734Rm.png
https://i.imgur.com/Qs22eMg.png
https://i.imgur.com/4To1lue.png
https://i.imgur.com/RlHkMao.png
https://i.imgur.com/Yr9pDXE.png
https://i.imgur.com/Qlvenmt.png
https://i.imgur.com/6gH2UZD.png
我們從數據就能很明顯看到，除了印度還是開發中國家，以及韓國超級愛國，其他國家的
前五名都是iPhone佔了大多數，就連中國也是。
至於原文留言說什麼「因為難用」、「市佔低推給售價」、「歐洲人比較務實」，我是覺
得大可不必啦。 尤其是歐洲那個言論，歐洲人並不是比較務實，而是歐洲不是每個國家都
跟英國、法國、德國一樣有錢，比我們窮的國家也是很多的。
--
Tags:
手機
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