蘋果不用google地圖，施密特：我能怎辦？ - iOS

http://tinyurl.com/bo8ts9o

Apple had over a year left on Google Maps contract, Google scrambling to
build iOS app
蘋果google地圖的合約還有一年多沒走完，Google 倉促的開始建造iOS版應用程式
theverge.comChris ZieglerSeptember 25th, 2012

Apple's decision to ship its own mapping system in the iPhone 5 and iOS 6
was made over a year before the company's agreement to use Google Maps
expired, according to two independent sources familiar with the matter.
The decision, made sometime before Apple's WWDC event in June, sent Google
scrambling to develop an iOS Google Maps app — an app which both sources
say is still incomplete and currently not scheduled to ship for several months.
根據兩個獨立消息來源，蘋果遠在和google的協議到期一年之前就決定要在iphone 5和
iOS 6推出自己的地圖系統了。這個在六月蘋果WWDC開發者大會(iOS 6發表日）之前才
做的決定迫使google 開始手忙腳亂的發展iOS版的google map應用程式。這個程式仍然
遠遠未完成而無法在幾個月之內上架。

As rumors and leaks of Apple's decision to announce the new iOS 6 maps at
WWDC in June filtered out, Google decided to respond with a display of
strength — the search giant hastily announced its own mapping event just
days before Apple's event. Dubbed "the next dimension of Google Maps," the
event was designed to showcase new technologies like low-level aerial 3D
photography and Street View backpacks — a chest-thumping exercise meant
to highlight Google's significant head start in collecting mapping
information, but which offered very little in the way of consumer-facing
features.
當蘋果將會在WWDC公布新地圖的傳言洩漏了，google決定展示它的力量來回應：搜尋
巨人匆忙的在蘋果的發布活動前幾天公布自己的地圖發表活動。被封為"google 地圖
的下一個維度（or重要、特點）。這個活動主要是用來展示新科技：低空3D照片和街
景背包客；此驕傲的操演標記了Google 在地圖收集資訊的領先地位，但這些資訊沒有
因此阻礙消費者來使用這些資訊。

For its part, Apple apparently felt that the older Google Maps-powered Maps
in iOS were falling behind Android — particularly since they didn't have
access to turn-by-turn navigation, which Google has shipped on Android phones
for several years. The Wall Street Journal reported in June that Google also
wanted more prominent branding and the ability to add features like Latitude,
and executives at the search giant were unhappy with Apple's renewal terms.
But the existing deal between the two companies was still valid and didn't
have any additional requirements, according to our sources — Apple decided
to simply end it and ship the new maps with turn-by-turn.
就這方面，蘋果明顯覺得覺得在iOS舊版的google地圖遠遠落後Android版的。尤其是
它們無法使用轉向導航，這個google已經放在android系統上好幾年的功能。華爾街日
報六月時報導說Google也想要有很多的商標和權限去自己增加一些新功能比如說經緯
度，而google的行政人員對於蘋果的續約條款很不高興。但是現行於兩公司之間的合
約仍然繼續有效且並沒有額外的要求。根據我們的消息，蘋果決定直接中止合約然後
發布有轉向導航的新地圖。

The reports were validated earlier today by Google chairman Eric Schmidt,
who was quoted by Reuters saying "what were we going to do, force them not
to change their mind? It's their call." Schmidt also said that Google had
"not done anything yet" with an iOS Google Maps app, and that Apple would
ultimately have to decide whether to approve any such app anyway. "It's
their choice," he told Bloomberg. Google Maps VP Brian McClendon has also
repeatedly said he's committed to offering Google Maps on all
platforms, indicating that an iOS app will eventually appear.
Google總裁史密特的談話也增加了這篇報導的真實性："我們能怎麼辦，才能不讓它們
改變心意？這是它們的要求。"史密特也說:"google尚未做任何與iOS版 google地圖有
關的事"，而蘋果最終必須決定是否要同意任何這類的應用程式。"這是它們的決定"他
告訴記者。Google Maps 副總 Brian McClendon 不斷地的重複說他真的很努力很努力
的想要在每個平台都提供google地圖，此表示了iOS版應用程式可能最後會出現。

Interestingly, Apple either didn't know or didn't expect that consumers
would find its new maps to be deficient — when iOS software VP Scott
Forstall introduced the new mapping system in June, he called it "beautiful"
and "gorgeous" and stressed that "we're doing all the cartography ourselves."
The company was forced to adopt a different tone last week as complaints
about the maps spread, saying the "new map service is a major initiative
and we are just getting started with it." The company also promised
"continuously improving" maps, and said that "the more people use it, the
better it will get." Indeed, some of the more egregious errors spotted by
users are already getting fixed, although New York's bridges are still
distorted in Flyover and the Statue of Liberty remains missing.
有趣的事，蘋果可能不知道或是沒有預期消費者會發現它們的地圖有這麼的糟（蘋果
典型的自我感覺良好）。當iOS軟體副總在六月介紹新地圖系統的時候，他稱讚這個
東西"美麗"和"豪華", 同時強調："我們自己製作了所有的地圖呢！"。蘋果公司在其
地圖的抱怨廣為流傳後被迫改變語氣，說："新地圖服務是我們一個重大的開創，而
我們才剛剛起步"。公司同時還承諾："不斷地進步(我是聽到執政黨在說話了嗎？）"
，並說："越多的人使用它，它就會變得更好"。確實，有一些已經使用者抓到另人震
驚的錯誤已經被修復了，雖然紐約大橋仍然在震後重建，而自由女神像還沒回到地球。

Ultimately, maps are just one more front in an increasingly high stakes war
between rival ecosystems as PCs give way to mobile devices. Apple and Google
both plainly understand that phones and tablets are most powerful when used
in conjunction with sophisticated cloud-based services, and both seem
determined to own and integrate the entire experience — ownership that will
lead to dominance in the next era of computing. A few customers getting lost
along the way seems to be acceptable collateral damage.
結論，當個人電腦不斷地割讓領地給手機時，地圖只是各個敵對經濟生態角力戰的一
個前線。蘋果和google清楚的知道手機和平板在與成熟的雲端服務結合時是最有威力
的。而雙方都決定要去擁有且整合所有的使用經驗。佔有這些將可以在下一個資訊時
代形成壟斷。那些倒霉的消費者則只是被視為可以被丟棄的棋子或是這場戰役中不小
心被殺死的平民。

我想這篇文章已經解釋了所有的來龍去脈。

在蘋果和google原本的5年合約，google只負責提供圖資和API，蘋果自己修改介面。
合約中並沒有要求google需要提供其它功能（所以等下果迷不要說是google不給），
蘋果覺得現在的google地圖功能太少，在續約談判中要求google新增功能，google
覺得ok啊，那我把android大部分功能都移過來好了，結果蘋果說它只想要其中幾個
，其它的就不用了。這樣還不打緊，蘋果說，google這個字得要從map的名字中消失
，也就是說像現在的蘋果地圖那樣由tom tom提供圖資可是卻不叫tom tom map，這
過份的要求讓google難以接受。（當然迷迷可能會說讓你上架就是你的榮幸了）

當然google還是努力的想要與蘋果談判，而原本的約其實還剩超過一年，結果沒想
到蘋果耍賤，在WWDC發表iOS6之前才跟google說要中止現在的地圖合約。導致
google措手不及而來不及開發iOS版的map。

而很多人疑問說為什麼iOS 6 beta到正式版之前蘋果地圖一點改進都沒有？因為蘋果
自我感覺良好的說眾人皆差我很好，它已經認為它的地圖是很完美的，所以這三個月
間蘋果的地圖完全沒有任何改進。（當然我覺得可能是總部附近的地圖很完美，所以
員工也檢查不到什麼錯誤）

當然在蘋果地圖出包後，蘋果和google間可能也在討論iOS版google map的問題，由於
google之前已經在google voice時就被蘋果表一次了，這次表示要在蘋果明確同意它
們的google map app確定可以上架後才會全心全力進行開發。

至於某迷很愛提的，一年得要付500萬美元（用新費率）給google耶，這對蘋果很大的
負擔(500萬/一千億營收=0.005%，也就是每賺二萬塊就得要付一塊錢給google），看看
蘋果為了它自己的地圖系統花了上億買了好幾家地圖公司，都可以付給google一百年了
。看這個文章也知道蘋果完全沒有在意這件事。扯這個的除了跳針我也不知道該說什麼

當然蘋果想要有自己的系統主要的原因是想要佔有整個iOS的手機生態系統，這跟google
包山包海的服務是一樣的。一但形成了壟斷，失去競爭，這個市場就不在是消費者市場。
跟google不同的是，google致力於推出好服務，蘋果則是已經在果迷的市場中形成壟斷了
，所以它們就算推出爛服務也無所謂。其實不只是map，4S推出的siri也是beta版，這蠻
像八掛版的搶發地震文，第一篇最重要，內容無所謂，之後發的地震文就可以全刪，不
管內容如何，而我事後再修改地震文就夠了。在這種情況下，受害的往往都是第一波採
用蘋果產品的人，不過他們也不在意就是了


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