蘋果調整下單策略 增產i7減產i8 - 手機討論

By Skylar Davis
at 2017-11-23T08:48
at 2017-11-23T08:48
Table of Contents
【劉煥彥╱綜合外電報導】蘋果iPhone 8不只被iPhone X搶盡鋒頭,連iPhone 7可能也瓜
分iPhone 8買氣。華爾街券商ROSENBLATT分析師張軍(音譯)指出,消費者似乎對
iPhone 8系列興趣缺缺,寧願買較便宜的iPhone 7與7 Plus,這促使蘋果調整下單策略,
本季增產iPhone 7系列300~400萬支,今年9月開賣的iPhone 8系列反而減產300~400萬支
。
iX狂賣800萬支
張軍說:「研究顯示,蘋果在年底假期來臨前,為了12月(這季)增產300~400萬支
iPhone 7與7 Plus,但也減產iPhone 8相同數量。偏好中階手機的消費者寧願選擇
iPhone 7而非iPhone 8,而偏好高階款的顧客更可能選擇iPhone X。」
至於價格創史上新高的iPhone X,張軍估計上市3周以來已狂賣700~800萬支。張軍並將本
季iPhone X銷量預估從2500萬支,上修至2600~2700萬支。
鑒於iPhone X的高價令人卻步,張軍認為2018年蘋果將推出售價低於iPhone X的iPhone
8S。iPhone 8S將配備LCD(液晶顯示器)面板,而非OLED(有機發光二極體)面板。
https://tw.finance.appledaily.com/daily/20171123/37853764/
心得
iphone價格貴桑桑
舊版iphone便宜
當然大家會考慮考慮
iphone 7/iphone7 Plus
不過價格更好的iphone6更好
現在買iphone8/iphone8Plus實在不明智
iphone8應該是明年或後年考慮的iphone機種
不過iphone這樣的降價會打擊到Android在低階手機的市場喔
蘋果這樣的策略跟會打擊非蘋陣營的營收表現
iphoneX是目前最潮的手機
收入不多的人可能要等兩三年之後才能入手
不過話說回來 iphone每一代其實差異不大
最新的iphone只是吸引果粉朝貢而已
應該多等一陣子來撿便宜才是
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